ION Orchard Renews Contract with KRDS Singapore
Published on 17 May '16
ION Orchard, dubbed as Singapore’s “centre of gravity” in the retail scene, has renewed its contract with Social & Mobile agency, KRDS Singapore for another year. KRDS Singapore was appointed by ION Orchard to manage its digital presence in 2015.ION Orchard brings together the world’s best brands for their flagship, concept and lifestyle stores all in one place and is a one stop destination for all things Fashion, Art, Lifestyle, Beauty, Food and Technology.
The development comes after KRDS Singapore was tasked with bringing this vibrant essence of ION Orchard to life, in the digital space consisting of Facebook, Instagram, Twitter and ION’s very own fashion and lifestyle blog – ION Insider. The idea was to translate ION Orchard’s position as a hub for Fashion, Art, Lifestyle, Beauty, Food and Technology on to the digital world. The content was curated keeping user experience in mind using native applications and website development to give an overall digital echo to strengthen the brand’s identity on social media.
Innovation has been the key focus while creating content for ION Orchard and over the past year, several successful campaigns like the ION Holideals and a Facebook cover photo that changes based on the weather, was developed for the brand.
More recently, a first of its kind 360° video of ION Orchard went live on the page which expressed the journey of an Ang Pow at ION Orchard during the CNY holidays. The link to the video can be found at: ION Orchard in 360.
ION Orchard, also became the first brand in Singapore to use Facebook Live to announce the Game of Thrones event in April.
ION Orchard is a pioneer of fashion and lifestyle trends and the content includes providing fans with useful tips and insights on these topics while also staying relevant to the current high fashion trends across the globe.
KRDS Singapore, aims to continue realising ION Orchard’s objective of retaining its positioning as a premium destination for one of the best retail experiences in Singapore. Preetham Venkky, Director of KRDS Singapore said, “ION Orchard has always been an innovator in the retail space. We are really excited about extending their innovativeness to digital and social channels. Fans and followers have been responding positively to our content and we are quite happy to see great engagement.”