Singapore Kindness Movement Appoints KRDS Singapore as its Instagram Agency

Published on 06 Jul '16

Singapore Kindness Movement (SKM), a non-profit organization whose public education programs are aimed at inspiring graciousness one kind act at a time, has appointed Social & Mobile Agency KRDS Singapore to manage its digital presence on Instagram for a period of 1 year starting July 2016.

The development comes after KRDS Singapore assisted with the development of a content platform for Singapore Kindness Movement called ‘The Pride’ along with their digital partner in Feb 2016.

KRDS Singapore has been tasked with handling Singapore Kindness Movement’s Instagram page, posting inspiring content that serves as food for thought for Singaporeans to bring about a positive influence in our society. The content will take a digital story telling approach from the perspective of the ‘giver’ rather than the receiver. Stories from real people will be collected every day from the streets of Singapore and transformed into an interactive content form on the page. The objective is to enable the page to serve as an inspiration to perform kind deeds every day.

Commenting on the development, Ms Jade Lee, Assistant General Secretary (Social Media) at Singapore Kindness Movement said:

“Kindness begins with every decision to do good. There are countless opportunities for kindness to flourish every day, and the wealth of stories of real people stepping up in their own ways never ceases to inspire us. Each of them should be celebrated in their own right and that’s what we hope to do with KRDS’ support.”

Apart from creating inspirational content, the focus is to establish a strong and large follower base that can become influencers to cultivate kindness in Singapore.

The page can be accessed on Instagram at:

The Teaser campaign for ‘My Life Deed’ can be viewed on Youtube here.