KRDS Case Study

Discover Club Med Ski holiday through a mini game on WeChat platform

Club Med / Winter Ski Game

Micro Site

KRDS Scope

  • Concept
  • HTML Integration
  • Interactive Design
  • Mobile

Brief

Promote and communicate around the Club Med ski offering in a creative and innovative way.

 

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KRDS Case Study

Concept

Through a WeChat mini site, KRDS created a funny and social way for user to discover Club Med ski holiday offering and compete  with her friends on a WeChat leaderboard.

KRDS Case Study

Results

  • 3 minutes

    per user spent on the mini site on average (result after two months)

  • 57 000

    Total players after two months