MONDAY MORNING LEARNING – 07 MARCH 2022
Published on 07 Mar '22
TikTok Expands to 10-Minute Videos
What happened? TikTok extended its maximum video length from 3 minutes to 10 minutes, allowing creators to publish longer-form content like tutorials, storytelling, and deeper narratives.
Why it matters: This shift broadens creative possibilities, pushing TikTok into competition with platforms like YouTube and potentially boosting watch-time and ad revenues.
Instagram Introduces Private Story Likes & Auto Captions
- Private Story Likes: Users could now like Stories with a heart tap, visible only to the creator—enhancing engagement without spamming notifications.
- Auto-generated Captions: Instagram added optional closed captions to Feed videos in 17 languages, improving accessibility for captioned viewing.
Source: https://www.contentstadium.com/blog/social-media-tips-trends-march-2022
Twitter Launches Tweet Awards & Creator Dashboard
Tweet Awards appeared as a gift icon under tweets—allowing fans to directly tip favorite creators.
Meanwhile, Twitter’s Creator Dashboard gave deeper insights into earnings from tips, Super Follows, ads, and Tweet Awards.
Benefit: These tools enhanced transparency and diversified monetization for content creators.
Facebook & Instagram Reels Go Global
Facebook officially launched Reels globally, while Instagram paused its creator fund in the U.S. and continued promoting Reels and shopping integrations.
Impact: Shows Meta’s commitment to competing in short-form video and enabling commerce-driven content.
Snapchat Introduces Mid-roll Ads & Pinterest Rolls Out AR Try-On
- Snapchat added mid-roll ads in Stories, helping creators monetize traditional Stories alongside Spotlight.
- Pinterest debuted AR Try-On for home decor, allowing virtual placement of furniture and decor in users’ space—bridging inspiration and shopping.
