MONDAY MORNING LEARNING – 02 MAY 2022
Published on 02 May '22
Instagram Begins Testing NFT “Digital Collectibles”
Instagram kicked off its Web3 ambitions by letting a small group of U.S. creators showcase Ethereum‑ and Polygon‑based NFTs directly in their feed, Stories and DMs.
There were no posting fees and each NFT appeared with a shimmer effect plus automatic creator attribution.
Support for Flow and Solana chains was promised next.
For brands and artists, the trial marked Meta’s first step toward native NFT monetisation on the world’s biggest visual platform.
Source: techcrunch.com
TikTok Launches “Pulse” Ad‑Revenue Share
TikTok announced “Pulse,” its first ad product that splits revenue 50/50 with eligible creators (≥100 k followers).
Ads appear beside the top 4 % of trending videos, giving brands premium placement while paying creators for the first time.
The programme debuted in the U.S. with other markets to follow, positioning TikTok closer to YouTube’s Partner Programme.
For marketers, Pulse offered a brand‑safe gateway into viral culture; for creators, it opened a long‑awaited income stream beyond sponsorships.
Source: techcrunch.com
Twitter Tests “Circle” Private‑Tweet Groups
Twitter rolled out Circle—a “close‑friends” list of up to 150 people who alone can see and reply to selected tweets.
Creators toggle visibility per tweet, mixing public and private content without extra accounts.
The move paralleled Instagram’s Close Friends and addressed user demand for nuanced audience controls.
Early testers reported higher engagement and more candid conversation inside Circles.
Source: techcrunch.com
WhatsApp Adds Emoji Reactions, 2 GB File‑Sharing & 512‑Member Groups
WhatsApp users gained inline emoji reactions, cutting message clutter while keeping chats expressive.
File‑size limits jumped from 100 MB to 2 GB, meeting remote‑work and classroom needs; a transfer timer shows upload progress.
Group capacity doubled to 512 members, paving the way for Communities and larger brand or school clusters.
All updates remained end‑to‑end encrypted, reinforcing WhatsApp’s privacy stance alongside fresh utility.
Source: blog.whatsapp.com
YouTube Shorts Debuts “Green Screen” Remix Tool
YouTube Shorts introduced a TikTok‑style Green Screen effect, letting creators sample up to 60 seconds from any eligible YouTube video as a dynamic backdrop.
It joined other remix tools like Cut and Retouch, turning YouTube’s vast archive into interactive, bite‑sized canvases.
Original creators receive attribution links, driving traffic back to longer videos.
The feature, iOS first with Android to follow, further blurred lines between short‑form and traditional YouTube content.
Source: techcrunch.com
