WeChat minisite
Communicate on the brand opening WeChat officiel account
BNP Paribas / WeChat minisite
Micro Site
KRDS Scope
Brief
Communicate on BNP Paribas WeChat official opening and recruit qualified followers.
Concept
Launch an internal brand ambassador competition among employees through a WeChat minisite, thanks to the use of WeChat Unique QR Code API.
Every participant needs to invite as many friends as possible to follow BNP Paribas by scanning her Unique QR Code.
Best ambassadors have a chance to win a fine diner for two in a French restaurant.
