Archives

Have you heard of ‘Yo’

Have you heard of ‘Yo’, the über viral new app that was programmed in 8 hours and is currently one of the most downloaded mobile apps in the US?

We launched the very first brand campaign on ‘Yo’ for the French Football Federation, and last Wednesday, during the France-Ecuador game, French supporters have sent over a massive 12 500 Yo’s to support their team!

The campaign has gone big and has also been featured in TIME! If you want to know more about it, take a look at the article

So it can “Yo” after every goal

RIO DE JANEIRO, BRAZIL - JUNE 25: Olivier Giroud of France applauds during the 2014 FIFA World Cup Brazil Group E match between Ecuador and France at the Estadio Maracana on June 25, 2014 in Rio de Janeiro, Brazil. (Photo by Ian MacNicol/Getty Images)
RIO DE JANEIRO, BRAZIL – JUNE 25: Olivier Giroud of France applauds during the 2014 FIFA World Cup Brazil Group E match between Ecuador and France at the Estadio Maracana on June 25, 2014 in Rio de Janeiro, Brazil. (Photo by Ian MacNicol/Getty Images)

TRAVELLING THE WORLD

Air France has a wide number of available destinations across the world. How to communicate around those destinations with content that is actually appealing to users?

But all things considered,
I would rather eat than cook.

I was raised in a family that largely felt the same way-working parents both, neither inclined to spend much time or energy experimenting or refining their cooking for a family of six. Lots of efficient midwestern stews, chops, spaghetti and meatballs. Boiled vegetables on the side. Sometimes “army soup,” which was everything in the freezer thrown into a giant stock pot. There were special occasions, such as when my mother invested half her sanity in beef Wellington on behalf of my father’s fiftieth birthday. But those were exceptions.

airfrance_article

Boiled vegetables on the side. Sometimes “army soup,” which was everything in the freezer thrown into a giant stock pot. There were special occasions, such as when my mother invested half her sanity in beef Wellington on behalf of my father’s fiftieth birthday. But those were exceptions.