A study conducted by Mondo revealed that 72 percent of marketers worldwide believe that a traditional marketing model is no longer effective due to the shift of users to the digital landscape.

Therefore, it is no surprise that that best marketing strategies always involve a plan for digital activation. Another important aspect of brands that are successful in the digital sphere is their ability to execute a strategy that ultimately attracts numerous loyal fans to the brand.

While some brands make themselves known through promotions, sales, contests and giveaways these are only one aspect of strengthening your brand’s reputation amongst your audience.

Let’s go through 3 important digital marketing strategies to create a favourable brand impression.

1. Speak to your Target Audience

While this step seems like a given, many brands often broadcast their messages to the wrong audience wasting their resources and are met with lower conversions. It is important to pinpoint the exact audience that your brand caters to like their demographics, age, gender, location and consumption pattern also including their personal likes and dislikes.

The more you understand your audience, the more relatable you become as a brand. A good example of this is to keep a tab on the pop culture references if your audience is also interested in these topics and post content on these topics that will prompt your audience to develop a liking for your brand.

 2. Personalize your Content

Creating original content is key. Your content should not only focus on speaking to your audience in a relatable manner but should also prompt the readers to think about it later. This means each piece of content must tell a personalized brand story.

 3. Growth Hacking to Measure your Results

Brands are often unsuccessful in spite of putting out the most elaborate and creative content on their social media. The reason for this is that that they do not emphasise on the greater rule of trial and error and data analysis. Each aspect including creativity in digital marketing must be measured. We at KRDS heavily rely on Growth Hacking which essentially means all your decisions including content must be driven by real data. You can understand your data better by analysing it in a deeper manner to gain actionable insights. Eg: Which posts create larger conversion rates? Which links are more successful in bringing traffic to the website? etc.

Feel free to get in touch with us at: [email protected] for more insights on Digital Marketing.

According to a study by the Harvard Business Review: Marketers depend on data for just 11% of all customer-related decisions.

When asked about how marketers use the information, more than half of the respondents relied on previous experience or intuition about customers to make decisions.

This essentially means many Digital Marketers are flunking the big data test. For those who understand how powerful these insights can be, are aware of the value that these actionable insights hold. Brands are often unsuccessful in spite of putting out the most elaborate and creative content on their social media as they often neglect the feedback they receive on this decision.

We at KRDS often use the term Growth Hacking to describe the best possible implementation of these actionable insights to push the brand further. Each piece of content and strategy must be driven by real data. Analyzing  this data can help the brand achieve a growth hack that can give them leverage over their competitors to refine and personalize their strategy based on their target audience. This has often helped brands achieve a favourable brand impression among its users.

Follow us and feel free to get in touch with us for more insights on Digital Marketing at: [email protected]

It’s the time of the year when Marketing Magazine chooses the Agency of the Year at the AOTY Awards.

The Agency of the Year Awards as explained by Marketing Magazine:

Marketing magazine’s Agency of the Year Awards is recognised as Singapore’s premier awards show for agencies and touted as the only one judged solely by client marketers.

Agency of the Year is designed specifically for the Singapore market, celebrating the best that the country has to offer and can be proud of.

The Agency of the Year Awards focuses on the overall performance of an agency. It encourages agencies to out-do their performance, eventually raising the bar for the    industry.

Agency of the Year is designed specifically for the Singapore market, celebrating the best that the country has to offer and can be proud of.

To be considered an esteemed finalist, there is nothing agencies have to do except what they should be doing all the time – great work for their clients and communicating that to the client marketer community.

Staying true to the Awards’ mission, the entries are judged by a jury comprising entirely of respected senior client-side marketers based in Singapore.

The jury counts 24 judges holding key marketing roles at brands operating in Singapore, including the Director Government and Public Affairs, Asia Pacific at Lego Singapore, the Head of Marketing at Burger King Singapore, the Country Marketing Head at Citibank Singapore, the Director of Digital Marketing, Loyalty and Partnership at AccorHotels and the Digital & Social Media Lead at Dell Singapore among others.

KRDS Singapore has entered 4 categories : Social, Mobile, Digital and Content Marketing. We are excited to announce that the finalists have just been confirmed and KRDS Singapore has been short-listed in all 4 categories!

The Singapore Kindness Movement (SKM), a non-profit organization whose public education programs are aimed at inspiring graciousness one kind act at a time, has launched a content platform together with Strategic Public Relations Group (SPRG). Titled ‘The Pride’ (https://pride.kindness.sg/), the platform covers current, trending news and provides deeper insight on local and global issues that are important to the community as well as meaningful pieces of food for thought. KRDS Singapore assisted with the development of the content platform and was roped in since February 2016.

The development of ‘The Pride’ came after SKM along with SPRG and KRDS Singapore, posted a first-of-its-kind double-sided video, where users could view everyday situations in a kindness-filled world and view the situation in a world full of hate and cruelty, on its Facebook page last year. The link to the post can be found here: here The dual experience video garnered media attention and made users aware that small acts of kindness can go a long way in creating a ripple effect to change the world.

Apart from creating a brand new content platform, SPRG and KRDS Singapore will assist the organization by doing ‘growth hacking’ and handling content syndication on multiple specialised platforms. Multiple testing activities and performing detailed data analysis have also already begun for ‘The Pride’.

SPRG and KRDS Singapore aim to continue lending their expertise to enhance and support SKM’s efforts in executing public educations programs to cultivate kindness in Singapore.

If you possess a larger understanding of the social media landscape you would know that chat bots are hardly a revolutionary phenomenon and have been here for a long time.

However, news on messenger bots have been splashed across all news outlets recently after Facebook announced the arrival of Messenger bots at the annual F8 conference. This development comes with many advantages for industries to enhance their communication with their consumers and process swifter outcomes from these interactions.

Another aspect of this bot development is that agencies now have the opportunity to showcase their company and generate swifter leads and conversion by having a direct conversation with potential clients. With the social network now transforming, brands and agencies see their client interactions in a new light.

The earlier challenges comprised lower conversion rates through Facebook owing to longer waiting periods where users are often redirected to other channels like the website or a contact us page. This completely changes with the Facebook development that enables users to effectively communicate with companies using this integrated platform. Last week, Taco Bell became one of the few F&B chains to develop and launch an extensive Slack Bot for its users.

The world is gearing up and accepting Conversational User Interfaces that provide intelligent human conversations through machine technology. Creative agencies are constantly revamping themselves to understand the end user better and get any available insights into their thought process. A personalized Bot for an agency delivers a consistent tone of voice for all its interactions with the potential client which arises the opportunity of injecting its creative personality to the bot.

This eliminates the time and effort taken for clients to survey the market for potential creative partners as they gather the required information and understand the persona of an agency, immediately. This means each developer must meticulously craft its interactions with users and leaves an exciting opportunity for companies to generate more leads in this regard.

We at KRDS too, have something exciting brewing in our agency so stay tuned for the announcement!

WeChat is one of the most valuable social platforms in China and is giving brands the possibility to connect any web-based mobile site with WeChat (Brand website, campaigns mini-sites, e-commerce online shops).

This is a unique opportunity for brands to enrich their CRM with WeChat users data and behavioral information.

Today, we answers brands’ key questions to show how they can leverage WeChat-connected websites from a CRM perspective.

1. Which data/information can brands collect from WeChat users with a WeChat-connected website ?

• WeChat ID
• User Name or nickname
• Profile Picture
• Gender
• City
• Behavioral information by tracking actions (examples: page visited, purchases done) on the website

2. How can brands reconcile those WeChat data with their current CRM Data ?

WeChat does not share email/phone information from users, so it makes it difficult to automatically link a WeChat ID with existing CRM data. So how should a brand proceed ?

• Build and allow your CRM to create entries/profiles based on WeChat ID (not only email with are not so popular in China).
• Create and launch WeChat reconciliation-oriented campaigns by asking WeChat users to share existing CRM data (Email, customer ID, mobile phone number)
• Get also those information from WeChat discussions with customers and add them in your CRM
• Collect and add WeChat information of current clients in your CRM by providing them incentives  to follow and engage with your brand on WeChat

3.How brands can use/activate those data ?

WeChat gives the opportunity to brands to group their WeChat followers in different groups and send targeted message to those specific groups.

• Group WeChat users based on existing or relevant CRM categories
• Send customized message to each WeChat group based on users interests/categories and marketing/sales objectives

Feel free to get in touch if you want to know more on how you can get the best out of WeChat from a CRM perspective.

Follow KRDS on WeChat to make sure you do not miss any WeChat news and marketing opportunity for your brand !

Have you heard of ‘Yo’, the über viral new app that was programmed in 8 hours and is currently one of the most downloaded mobile apps in the US?

We launched the very first brand campaign on ‘Yo’ for the French Football Federation, and last Wednesday, during the France-Ecuador game, French supporters have sent over a massive 12 500 Yo’s to support their team!

The campaign has gone big and has also been featured in TIME! If you want to know more about it, take a look at the article

So it can “Yo” after every goal

Air France has a wide number of available destinations across the world. How to communicate around those destinations with content that is actually appealing to users?

I was raised in a family that largely felt the same way-working parents both, neither inclined to spend much time or energy experimenting or refining their cooking for a family of six. Lots of efficient midwestern stews, chops, spaghetti and meatballs. Boiled vegetables on the side. Sometimes “army soup,” which was everything in the freezer thrown into a giant stock pot. There were special occasions, such as when my mother invested half her sanity in beef Wellington on behalf of my father’s fiftieth birthday. But those were exceptions.

Boiled vegetables on the side. Sometimes “army soup,” which was everything in the freezer thrown into a giant stock pot. There were special occasions, such as when my mother invested half her sanity in beef Wellington on behalf of my father’s fiftieth birthday. But those were exceptions.

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