Tag Archives: Facebook Bot

11,000 Bots on Messenger and Counting

Blog, , , ,
In a blog post made on July 1, Facebook confirmed that over 11,000 Bots were now live on Messenger. Since the launch of Facebook Messenger Bots, there has been an increasing number of businesses worldwide jumping on the bandwagon to provide a unique and more efficient solution to their interaction with users.
Facebook reported that an estimated 23,000 and more developers are now signed up to use Wit.ai an application that provides tools for businesses to create their own conversational user interfaces.
However, this does not come without criticism from sceptical users. Critics argue that a bot does not add value to a conversation and often is incapable of understanding complex human interaction. Many developers still stand their ground foreseeing the future of technology and business resting on the use of chat bots on Messenger.
With Facebook’s latest updates to the user interface, many important issues have been addressed, such as a comprehensive menu of options that enables users to get a bigger picture of the bot and set expectations for what it can do. Another important addition is the ratings and review update that helps the community of users come together to share their experience and feedback about the bot.
The addition of this ratings and review update comes with a burden for developers to ensure the bot does exactly what it promises to deliver. This opens a window for healthy competition amongst businesses to acquire a higher rating than their competitors. The new update also includes an option to Mute a bot similar to how users may block their friends. This update arguably changes the Messenger Bot landscape which previously lacked the openness for feedback.
As the number of submissions for the Messenger Bot increase by each passing day, the interest in conversational user interfaces does not seem to be dying down any time soon.
For more insights on Chat #Bot Marketing, get in touch with us at [email protected]

5 Things to Consider Before Your Business Develops a Chat #Bot

Blog, ,

As we roll into the era of conversational user interfaces, bots have taken the world by the storm.  There is no doubt that the use of bots will help the brand establish a quicker and ready solution for users that are having a conversation with the bot.

The messages transmitted are uniform across the board which helps eliminate the human-bias that a user may have regarding the company.

However, as businesses across the globe are considering whether they should invest in creating a bot, here are 5 things to consider before your business makes its decision.

  1. Set a Clear Strategy:

It is important for your business to set a clear expectation of what the bot is set to provide. Are you facing issues with the amount of queries coming your way? The organization must have a clear idea of the role of the bot in this interaction so it can add considerable value to the process. A good example is using a bot to make quick hotel reservations for a local restaurant.

  1. Analyze the Interaction

Some businesses may not be open to chat bots as yet. Understand which process of your business absolutely needs human intelligence and intervention. A chat bot is not a replacement to a human interaction but just a means to add a digital spin to the process to make it more efficient.

  1. Connect with Chat Bot Marketers

Once you have made the decision to create a bot, it is important to do it right. You do not want your bot to crash unexpectedly in the midst of an important interaction. Many marketing organizations can guide you through the process of creating a bot and the costs associated with it. You can do a run down of the opportunity cost of this decision and whether it can add value to the current processes.

  1. Plan the Voice of your Bot

Think of the bot as the person who is a spokesperson of your organization. Your bot must adopt the same personality traits as your organization and give the users an idea and history about your brand and what it stands for. A bot need not behave like a robot but a means for the business to tell their brand stories through it in a seamless interaction.

  1. Listen to your Customers

Feedback is one of the most important things to consider before you make the decision to develop your Bot. Understand from your customers as to what part of their interaction with the business poses a challenge. This can help you plan the role of the bot in solving these concerns for customers.

Get in touch with us at [email protected] if you have any questions!