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Monday Morning Learning – 16 August 2021
TikTok Launches ‘Creative Solutions’ Guide to Building Effective TikTok Campaigns
With TikTok gaining more and more popularity, more brands and marketers are looking into how they can maximise the app’s tools and functions to boost their content’s reach and discovery. Unlike how Instagram and Facebook works, in terms of reaching out to the community, incorporating organic trends and even re-purposing ad campaigns or even creating professional-looking ads might not equate to more views and reach.
Thus, TikTok has put together a creative guide for brands based on case studies of effective organic videos that have done well on the app. TikTok explains creatives should be tailored to the platform’s unique characteristics. This guide provides useful notes and tips for effective and noteworthy best practices to make the most of the app for creators.
Instagram Adds New Features to Help Protect Users from Bullying and Abuse
Current features:
- penalties
- personal accounts to switch off DMs from people they don’t follow
New features:
- “Limits” option
- temporarily limit unwanted messages & comments from selected groups
- groups recommended based on detected activity
- display stronger warning message such as deletion of account
- automated detection based on certain terms & phrases in comment field
- hidden words feature for DMs
- automatically filter DMs based on potentially offensive terms, phrases or emojis
- re-routed to Hidden folder
Instagram Adds New ‘Audio’ Tab to its Search Options to Boost Reels Engagement
What
Instagram has added the capacity to search for audio specifically within the search tab in the app.
How it Works
Now when you search on Instagram, you’ll be able to switch across to a new ‘Audio’ tab, which will highlight the various tracks available for use within the app.
Tap on any track and you’ll see a TikTok-like display of the Reels that have utilized samples of that song.
You can then save the audio for your own usage, while also getting a full overview of relevant trends and clips for inspiration.
This makes it easier to tap into trends based on music clips, with a focus on Reels creation based on the same.
Why?
Instagram is likely looking to increase Reels usage, in an effort to fend off rising competition from TikTok, it makes sense for it to align with usage trends, and facilitate related discovery as best it can.
As Tiktok continues to grow its user base and influence among the younger audiences, it is likely that Instagram is going to continue to add similar tools to slow down IG to TikTok user migrations, which eats into their audience bases.
Reddit Tests New TikTok-Like Video Feed as it Looks to Expand its Video Options
Reddit will be adding a video feed option to their forums after their previous acquisition of the company called Dubmash.
This was due to the popularity and rise of short video content.
As they do not have their own camera function for users to upload videos, they allow them to upload their video content from other platforms like TikTok, IG, YouTube and others.
A key takeaway would be Reddit is a popular platform for social and tech related topics. The new video feed will enable users to view videos of similar categories of videos they have previously watched or threads they have commented on. This will be a great tool for new tech tools to be discovered on Reddit.
Instagram Verification
IG has rolled out a verification form to facilitate the application of account verification. Where previously the submission form was ambiguous, this new form clearly defines what needs to be uploaded, and has additional fields support to ensure documents and links are uploaded properly.
You can find this by going to Account -> Request Verification
Do note that for applications which are unsuccessful, you need to wait for up to 30 days from the date of application, before a resubmission can be done.
Facebook Shares New Insights into the Key Elements of Effective Video Content
Video effectiveness on Facebook is determined by 2 main factors – executional elements such as ads, duration etc as well as the creative element which includes copy quality and design. These elements are at 20 and 70% respectively
7 best practices
- Frame for mobile (the article recommended 4:5 for FB and square for IG but we SHOULD GO FOR 1080 x 1350 px for IG!!!!!!!)
- Made for sound off – but we should go for sound on for most of the time!
- Showcase the product or service (main subject of the ad)
- Have a single message focus – avoid squeezing multiple messages in one creative
- Showcase unique brand – due to FB algorithm, not everything will be showed
- Get to the point – make sure the key message is in the front.
- Use movements or fast edit in introduction – aim to include some fast paced movement at the start and avoid having a still introduction.
Highly recommended
- Say it it in less – succinct in messaging
- Flip the traditional storytelling arc
- Spark interest with twists and surprises
- Visual interest. Bright colours and close up
Monday Morning Learning – 5 October 2020
Facebook Announces Integration of Messenger and Instagram Direct, Adds New Messaging Features
Facebook has taken the next big step in its messaging integration plan by announcing new cross-messaging functionality that will link Messenger and Instagram Direct, in various ways. You can cross message from Messenger and Instagram, and you’ll be able to see your Messenger threads in Instagram Direct. But your existing Instagram messages and call details will only be available on Instagram, at least at this point.
Other new elements:
- Selfie stickers – Animated stickers that are “a unique hybrid of Boomerang, emojis, and selfies”, and provide a new way to react to conversations.
- Watch together – Instagram users will also now be able to join Watch Together video co-watching parties via Messenger. The new integration will also enable Watch Together parties focused on IGTV and Reels content
- Vanish Mode – enable users to send messages that automatically disappear after they’re seen
- Chat colours, Custom emoji reactions, and Message controls
How to Run an Effective Giveaway Campaign on Instagram
A follower ‘loop’ is a process that has been devised to maximize post reach.
90% of the time the followers gained via loop giveaways are not high-quality followers who will stick around for your content and engage with your profile long term. There’s a generally large drop off rate, typically 50% or more, at the conclusion of a loop process. If your only goal is to generate followers, then it might be a good mechanism, but for the far majority of businesses, loops won’t work well as a growth strategy.
Here’s a sample giveaway strategy that you can use:
- Pick a niche prize that your audience will love – As noted, targeting your specific target audience will attract a more focused audience subset
- Promote your giveaway across your social media following and email list – Getting more people interested will further boost exposure for your campaign
- Run Instagram advertisements for your giveaway – Retargeting your own audience will help to boost exposure among those already interested in your products while utilizing Lookalike Audiences will help you gain new, like-minded followers
- Leverage micro-influencers with similar audience – Collaborate and do a mini-giveaway with each micro-influencer, so they help promote your larger giveaway, again among targeted, interested groups
- Utilize entrant data – After your giveaway ends, you can run a retargeting campaign offering a free gift to followers who sign-up to your email list
https://www.socialmediatoday.com/news/how-to-run-an-effective-giveaway-campaign-on-instagram/586121/
Laneige Makes Use of IG Filter for Foundation Launch
During a period where it’s difficult for users to purchase foundation (due to no testers allowed at various stores because of COVID19, Laneige has cleverly made use of an IG Filter to allow for users to choose a foundation that may match their skin tone.
https://www.instagram.com/laneigesg/?hl=en
Key Highlights from Facebook’s Annual Communities Summit
- 1.8 billion people in groups
- 70 million moderators
- Admin assist available to make it easier for moderators
- Topics within groups will be searchable via hashtags
- Certification for Community Management now available
- Facebook is also experimenting with an in-group hashtag challenge, similar to TikTok, to boost in-group engagement
- Chats will be added as a feature to groups to boost real-time interactions. They have several mini-features such as stickers, Q&A prompts, etc
- Groups will be easier to discover moving forward
Facebook’s Removing its 28-Day Attribution Model for Conversions from Ads
Facebook has announced that it’s removing its 28-day attribution window option for Facebook ads, which will mean that advertisers will no longer be able to track direct actions based on their campaigns over a longer period. It will be reduced to 7 days and will take effect on 12 Oct.
Monday Morning Learning – 28 September 2020
Facebook Expands Test of New Hashtag Use Metrics Within Post Composer
Facebook appears to be expanding the test of its new listings of hashtag usage stats within the post composer when recommending relevant tags to add to your post. The recommended tag listings show not only the top tags based on predictive text but also a listing of how many posts are already on Facebook using that tag. It’s similar to Instagram’s Explore listings, which display hashtag usage within the search suggestions.
Facebook Threatens to Leave Europe Due to Proposed New Data-Sharing Regulations
Earlier this month, the European Union privacy regulator sent a preliminary order to Facebook which called for it to suspend data transfers about its EU users back to the US. According to the order, EU officials are increasingly concerned about potential surveillance practices by the US Government and are now looking to limit such by restricting the flow of user information.
Facebook has issued an official response, saying that, if such rules are implemented, it may be forced to stop operating both Facebook and Instagram in Europe.
IKEA Releases “Tomorrow Starts Today” Campaign
IKEA released their latest Sleep campaign, titled ‘Tomorrow Starts Tonight’, with an interesting execution unique for TVC and digital, and another for print.
In the print version, they toyed with the idea that sleep is a boost that every person needs, and they take it in the form of energy drinks, vitamin pills, and even beauty creams. Using these ideas, they’ve smartly incorporated their range of sleep products to the creatives. Their TVC and digital campaign use the hare and tortoise story that we are all used to, to reinforce how sleep is important to win the race.
Facebook Provides Tips on Utilizing Video Playlists and Series Collections
Aside from helping to guide viewers through your series’ and sets in sequential order, Facebook also notes that grouping your content can increase engagement by keeping people looking through more content that you’ve created. In addition to this, Facebook notes that when you organize your content into themes and topics, you increase your chances of being found in related searches.
#PRAwards highlight: How Watsons rose to top of minds with micro-influencers
Through its “Watsons Wellness Campaign”, the beauty brand tapped on micro-influencers to position itself as the go-to brand when it comes to adopting a healthier lifestyle choice.
Facebook removes the Text Overlay Tool
In line with their announcement regarding deprecating the 20% rule for boosted posts and ads, Facebook has removed the Text Overlay Tool. While the ad text rule removal is slowly being rolled out in the various markets, we still need to be mindful to ensure that content is not penalized for being heavy in text.
4 Trends Changing the Marketing Landscape in 2020 & Beyond [Infographic]
Maryville University shares the marketing technology trends they think you should look out for in this infographic (found in the link below).
Here’s what makes their list:
- Marketing Automation
- Artificial Intelligence
- Experiential Marketing
- Executive Branding
Reddit Launches Ad Inventory Types to Give Advertisers More Control Over Their Campaigns (to not make their ad appear next to questionable content)
- Expanded Inventory – This category enables advertisers to access Reddit’s maximum inventory pool, and appear next to the broadest range of content.
- Standard Inventory – This option provides “balanced reach and protection” to fit the needs of most advertisers. In other words, the more controversial subreddits are not included, ensuring brand safety.
- Limited Inventory – This option provides optimal brand safety via a partnership with Oracle Data Cloud’s contextual intelligence tool, adding an extra stage of verification to ensure your ads don’t appear alongside questionable content.
Instagram Launches New Reels Updates, Including Longer Clips and Improved Trimming
The updates include: now the videos can be up to 30 seconds and there are new editing tools (trimming, deleting)
Monday Morning Learning – 21 September 2020
Facebook Outlines How to Make Best Use of its New Video Insights Within Creator Studio
The detailed listing provides a range of helpful metrics – for example, for the first 48 hours after upload, you can see how your video performed by the hour, which, Facebook notes, could help in your scheduling for future uploads based on audience response.
Facebook Announces New Advances in VR and AR, Including AR Glasses Coming Next Year
FB is providing an overview of the latest advances in its next level virtual and augmented reality tools: ie. Project Aria smart glasses.
The initial Aria prototypes will not provide AR overlays within the lenses, but will essentially be research devices, helping Facebook gather data to support the development of things like head-tracking, eye-tracking, and audio algorithms. The next step, then, will be consumer AR glasses – for which, Facebook is partnering with EssilorLuxottica, the makers of Ray-Ban, to build fashionable, Ray-Ban branded smart glasses, which will are set for release in 2021.
Facebook Launches ‘Facebook Business Suite’, an All-in-One Management Tool for Facebook and Instagram
Facebook has launched yet another Facebook management platform, with this one, called ‘Facebook Business Suite’, which is focused on making it easier for small businesses to manage their Facebook and Instagram presence from a single platform. The new Business Suite platform incorporates all of your Facebook Page and Instagram profile options into one space and will be available on desktop or in a new mobile app. As per Facebook, Business Suite enables users to:
- Save time – Post to Facebook and Instagram at the same time and manage posts in one place to stay connected to both communities.
- Stay up-to-date – Get all of your Facebook and Instagram messages, notifications and alerts in one place so you can stay up to date and respond to all of your customers more easily.
- Business results – See what’s working with Facebook and Instagram insights and learn what your customers are looking for.
Google Adds New Listing Details to Streamline In-Store Purchases
Now, in listings on Google’s Shopping tab, users can select the ‘Nearby’ filter at the top of the page and view all the product options that are available in their local stores, which they can pick up that day. You can check each business’s opening and closing hours, as well as how far each store is from you. You’ll also get a preview of the items they sell that match what you searched for, with a carousel you can scroll through to see pictures and prices of the available products. A lot of this info was already available in different forms, but Google has now made it much easier to get all of the relevant detail on a single page, improving its shopping search and discovery process, while there’s also a click-to-call option on every business page, where such data is available.
New Trend of Social Media Detox
Based on the documentary The Social Dilemma, there’s a new trend of celebrities and users encouraging social media detoxes, and there are widespread concerns about the addictive features of social media. This, in conjunction with iOS 14 may result in updates to users that were previously sharing a lot more of their data with Facebook.
Monday Morning Learning – 14 September 2020
Retailer BHG SG embraces digital scene with virtual influencer Ava Gram
The partnership comes as BHG looks to embrace the digital age, and explore how the future of technology can intersect with commerce. It also follows the release of BHG’s new eCommerce platform.
Facebook Announces New Limits on How Many Ads Pages Can Run Concurrently
When an advertiser runs too many ads at once, each ad delivers less often. This means that fewer ads exit the learning phase, and more budget is spent before the delivery system can optimize performance. During the learning phase, the delivery system is exploring the best way to deliver your ad set – so performance is less stable and cost-per-action (CPA) is usually worse. The learning phase occurs when you create a new ad or ad set or make a significant edit to an existing one.
TikTok Reveals More Insights Into How Its Algorithm Recommends Content
Here are some of the key points:
- When users open TikTok for the first time, they are shown 8 popular videos featuring different trends, music, and topics. After that, the algorithm will continue to serve the user new iterations of 8 videos based on which videos the user engages with and what the user does
- TikTok will show you key, trending posts from several categories, then customize your feed based on the one you engage with the most
- Once TikTok collects enough data about the user, the app is able to map a user’s preferences in relation to similar users and group them into “clusters.” Simultaneously, it also groups videos into “clusters” based on similar themes, like “basketball” or “bunnies
- TikTok’s algorithm is less about pushing you to follow users and more about filtering you into content categories. Based on its engagement graph, TikTok will determine that you’re more likely to be interested in certain content based on what other users with similar interest profiles have engaged with.
Facebook’s Testing New Email Marketing Tools: Here’s What We Know So Far
1. Facebook’s email marketing tool will follow GDPR subscriber list regulations.
Sending emails to people who didn’t knowingly sign up for them infringes on GDPR regulations — and emails sent through Facebook’s new tool won’t be an exception
And although Facebook is primarily a social media network, it will follow email privacy regulations by instructing users to only send marketing emails to contacts who sign up for them.
2. You can’t build email lists with addresses from your contacts’ Facebook profiles.
When hearing that Facebook offers email marketing, you might think that the marketing emails could simply go to someone’s Facebook Messenger or the emails associated with Facebook accounts that Like your business page.
However, like any other email marketing platform, your contacts will need to subscribe to a list and have an address associated with their contact name to get sent an email from Facebook’s platform.
3. Facebook’s tool might not be as advanced as other free email marketing software.
Available screenshots of the tool show that users can customize email headlines, subject lines, and body copy, but marketing organizations like IMPACT say it’s unclear how much design control email marketers will get related to images, color schemes, links, and formatting.
Google’s Adding a New Way to Track Video Ad Conversions if the User Doesn’t Initially Click Through
Tracking definitive video ad performance, or indeed any digital ad exposure can often be complicated by the fact that users might not necessarily click through on the ad straight away, but may still be influenced towards conversion by that exposure.
Essentially, EVC will keep tabs on those who’ve viewed your video ads, based on their IP or device tracking into, and provide you with insight as to whether they’ve actually gone on to make a purchase after seeing your promotion. That will provide more accountability within your campaigns, as well as new insight into what the impacts of your video ad efforts actually are, and how long it typically takes to see results.
Microsoft Handles Xbox Series S Leak Like A Pro
XBOX had to deal with a crisis last week when there was a leak on the plan to launch a new XBOX that has since been kept secret.
When the leak happened, XBOX was extremely fast in managing it, with a few fun memes that were expressing their shock and then with a fast reveal of the product.
The XBOX account acknowledged the XBOX Series S leak in the best possible way:
https://www.theverge.com/2020/8/9/21361157/microsoft-xbox-series-s-console-leak-controller-packaging
Oracle Wins in TikTok Takeover Race
Oracle is the preferred partner for TikTok operations in the US, with Microsoft out of the running. TikTok’s algorithms will not be included in the deal, so Oracle will be gaining the brand name as well as access to the app users.
Instagram Warns of Major Impacts to Ad Targeting as a Result of Apple’s iOS 14 Update
Data sharing on IOS14 may impact retargeting on Audience Network, as the opt-out screen is now moved to the front, when the user launches the app. As more users pop out, they will be a decrease in the numbers of the audience that we can reach out to.
Monday Morning Learning – 7 September 2020
Ikea gives its 2021 catalog an Animal Crossing-themed makeover in Taiwan
After the latest Animal Crossing became a worldwide phenomenon with its compelling combination of fishing, hunting, and interior design, it was only a matter of time before a major outlet tried to capitalize on its success. Now, Ikea Taiwan has done exactly that by recreating a number of pages from its iconic catalog using characters and in-game items from the Nintendo title.
https://www.theverge.com/tldr/2020/8/21/21395096/ikea-tawain-animal-crossing-catalog
Facebook Adds More Ways to Export Photos and Videos as Part of Data Portability Initiative
Facebook is now also facilitating the transfer of your Facebook visual content to Dropbox and Koofr, as it continues to explore new options in this respect.
Facebook Adds New Personalization Tools for Watch
Facebook recently began rolling out a new topic selection option within Watch to help users better define their content recommendations.
In addition to this, Facebook has also added a new, dedicated section within Watch for live videos, which is recently used to host the UEFA Champions League final.
Facebook also recently added a new section for music videos in the US and India, which had previously only been available in Thailand. The music destination in Watch lets people explore music videos by genre, artist, or mood, and features themed playlists.
Facebook Is Letting Some Users View Instagram Stories on Facebook
And it’s not exactly straight-forward – as per the description in the screenshots, in order to view an Instagram Story on Facebook, you have to be connected with that user on both Facebook and Instagram, AND that user has to have linked their Facebook and Instagram accounts. Most people likely have connected their presence on both platforms, (as Facebook prompts you to do so at every opportunity), but it does also mean that the process is beholden to your privacy settings on both. If you’ve restricted who can access your Stories on Instagram, your Facebook connections also won’t be able to see it. https://www.socialmediatoday.com/news/facebook-is-letting-some-users-view-instagram-stories-on-facebook/584772/
TikTok Adds New ‘Stitch’ Feature to Facilitate Video Responses
TikTok has added a new feature which enables users to re-use snippets of other people’s video clips, in order to create responses and remixes on the theme. Stitch allows users the ability to clip and integrate scenes from another user’s video into their own. Like Duet, Stitch is a way to reinterpret and add to another user’s content, building on their stories, tutorials, recipes, math lessons, and more.
Instagram Launches Dedicated Reels Tab
Available only in a few countries so far, most notably India, the Reels tab allows users to seamless switch to a more TikTok like experience on Reels. Feedback from users that have access to both TikTok and Reels is that Reels remains inferior to TikTok in terms of features. https://www.socialmediatoday.com/news/instagram-launches-dedicated-tab-for-reels-in-india/584776/
Google Adds New Labels to Images to Make it Easier to Find Visuals You Can Legally Use
Google adds identifier labels to identify if the image is licensed or not with Google Image, and a simple click to get the license.
LinkedIn Adds New Staff Connection Tools Via Company Pages, New Follower Analytics Options
LinkedIn’s latest feature, “My Company”, allows companies to send company-specific updates for employees, and encouraging employee advocacy, thus removing the need for a dedicated EO content hub! LinkedIn Analytics has also updated the latest followers, to show who these people are along with designation and company name. This would help BD and other departments in identifying if a specific company is checking us out and reach out to them. https://www.socialmediatoday.com/news/linkedin-adds-new-staff-connection-tools-via-company-pages-new-follower-an/584612/
Monday Morning Learning – 31 August 2020
Facebook Warns of Major Impacts to Audience Network Effectiveness Due to iOS 14 Update
Facebook has warned Audience Network advertisers that coming updates to user privacy settings as part of iOS 14, which is set to be rolled out by Apple next month, will severely impact the effectiveness of their ads, and may render the option completely ineffective in some instances.
TikTok CEO Resigns as Oracle-Lead Bid Becomes the Lead Contender in the Acquisition Race
The biggest news out of TikTok is the resignation of newly appointed global CEO Kevin Mayer, who only took on the new role back in May.
TikTok Shares Official User Counts as Discussions Continue on Takeover Bids
TikTok has revealed its actual user counts for the first time, which detail TikTok-specific user numbers, not incorporating usage of the Chinese version of the app, called ‘Douyin’.
Much has been made of TikTok’s meteoric growth, with the app reaching 2 billion total downloads worldwide back in April this year. That led to some confusion over the app’s actual usage, with some conflating download numbers with user counts, and comparing TikTok to Instagram and Facebook in terms of user numbers.
Further Concerns Around App Store Policies
Facebook has said that it tried to be more transparent with its users as to where any money raised via its new paid events tool will go, with respect to fees and charges implemented by the App Store, but was blocked from doing so by Apple, who is already going through antitrust litigation.
Facebook has unloaded a bunch of new updates for its eCommerce tools
Facebook’s rolling out a new ‘Shop’ tab on Facebook. There will be a new, dedicated Shopping tab will be available in the options menu, and will showcase a range of businesses that are selling products directly on the platform.
Checkout on Instagram is being added to all US businesses and creators. To use checkout, businesses must have Shops and use Facebook Commerce Manager or our partners Shopify and BigCommerce.
Instagram finds new ad space at the end of your feed with the launch of ‘Suggested Posts’ feature
Instagram has found a new place to display ads: at the end of your feed. Instagram alerts users when they’ve scrolled through all the new content in their Instagram feed, with a notice reading “You’re All Caught Up” that appears on the screen. Now, Instagram says it will use this space to suggest new, organic posts for users to view as well as ads.
Monday Morning Learning – 24 August 2020
Facebook Provides New Tips to Help Improve Stories and Video Ads [Infographic]
Facebook has published a new set of tips on how marketers can improve their Stories and video ad content in order to better align with their key objectives.
And there are some valuable points of note, including:
– Stories ads with sound drive better results
– Adding stickers to static Stories ads is not effective
– Mobile-shot Stories outperform studio-shot ads
E.l.f. seeks brand ambassadors for first TikTok reality show
E.l.f. Cosmetics plans to introduce the first reality show on social video app TikTok, while giving creators a chance to represent the beauty brand. “Eyes. Lips. Famous.” will stream from the @elfyeah channel on TikTok starting in late September, an announcement said.
Facebook Evolving Trends Research: Mindful Wellness
Five key trends of note:
- Safer Shopping – Relating to new shopping measures to limit the spread of COVID-19, and the shift to eCommerce
- Mindful Wellness – More people are turning to calming recreational activities to counter the stress of the situation
- Glocal Community – The pandemic has brought communities closer, leading to an increase in support for local businesses
- Gen Z’s Regeneration – The pandemic has solidified Gen Z’s support of causes
- Connected Convenience – More people are relying on messaging to stay in touch, including with brands
We have tried wellness tips with AXA and it worked really well (best content across 4 months), so you can consider how these trends can be leveraged to create meaningful content for your audience.
TikTok creates more opportunities for people to find and tap on trends
TikTok’s discover page now showcases different trends on the platform, such as challenges, music and stickers. When people tap to view a challenge, they can see a small description of how to execute/participate in the challenge.
Facebook Provides Tips on How to Optimize Your Facebook Live Broadcasts
To maximize engagement for your stream, and drive optimal viewership by Colyn Montgomery, a Product Marketing Manager for Facebook Live:
- Preview Posts – Montgomery notes that a good way to raise awareness of your coming Facebook Live stream is to schedule an announcement post in Live Producer, which will then create a Facebook preview post that interested viewers can choose to get a reminder from.
- Crossposting – Montgomery also advises that users should look to crosspost to another Facebook Page where they can – be that of a guest on your live-stream or another, related Page that you control. “Crossposting allows you to post simultaneously to multiple Pages at once, and it looks like a native video to that Page, but the viewership is all aggregated, the statistics are all aggregated on that one video asset”
Monday Morning Learning – 18 August 2020
Instagram Looks to Crackdown on Bots with New Review and ID Process
Instagram is making a new push to stamp out bot accounts via a new process that will require the owners of profiles found to be connected with suspicious behaviour to provide identification information to confirm that they are, in fact, a real person.
When the majority of the profile’s followers are in a different country to their location. If there are clear signs of automation use, such as bot accounts as followers. Accounts engaged in coordinated inauthentic behaviour.
Instagram Tests Reels Button on Lower Function Bar in Some Regions
Today, several German Instagram users have reported seeing a new layout in Instagram, which puts a new Reels button on the bottom function bar and moves the Discover magnifying glass to the top, next to the Direct tab.
Facebook Tests TikTok-Like Short-Form Video Feed in its Main App with Indian Users
You can upload videos up to 26 seconds. Videos longer than can be trimmed manually. You can write custom text on videos and choose at what time should the text appear. This is currently tested in the Indian market.
Facebook Adds New Page Follow Setting to Control Which Updates You See
Facebook is looking to give users more control over the specific posts and updates they see from each Page they choose to follow, with a new listing of advanced Page follow options appearing for some users. Users can now follow either all updates from the Page or a selection of:
Posts – Highlights, all updates or none
Videos – Highlights, all or none
Live Videos – All or none
Offers – Option to switch offer posts on or off
That means that, technically, a user could choose to follow a Page and only get alerts about, say, any new offers they post.
Facebook Removes Over 1,000 Ad Targeting Options Due to Low Usage
There is not currently a list of the removed options (Facebook provides these examples of the targeting options being removed: removing ‘multicultural affinity’ segments and ‘military bases or regiments’), but if you don’t see any more options you used in the past, that might be the reason for it.
Facebook Adds New Paid Events Options for Businesses and Creators
By combining marketing, payment and live video, paid online events meet the end-to-end needs of businesses. Pages can host events on Facebook Live to reach broad audiences, and we’re testing paid events with Messenger Rooms for more personal and interactive gatherings.
Fortnite’s Epic Games-Apple Legal Battle Will Have Big Ramifications
Fortnite’s makers released an Apple parody video almost immediately after the news broke. The short imitates a famous Apple ad from decades ago, advertising the company’s Macintosh computers with the theme of resisting a dystopian society like that of George Orwell’s 1984. Watch the video on Fortnite’s IG.
Source: https://gamerant.com/fortnite-vs-apple-microtransaction-ios-phones-legal-lawsuit/
Apple subject of litigation from Epic Games over its conduct around App Store payments
To reach iOS app users, Apple forces developers to agree to Apple’s unlawful terms contained in its Developer Agreement, including that they use Apple’s InApp Purchase for in-app purchases of in-app content to the exclusion of any alternative solution or third-party payment processor. Further, Section 3.1.3 of Apple’s App Store Review Guidelines unlawfully prohibits developers from “directly or indirectly target[ing] iOS users to use a purchasing method other than in-app purchase”.
LinkedIn Adds 2 New Alerts, Powered by AI, for Its Sales Navigator
Alerts when someone engages with the page or website. No detail if we are able to streamline tracking at which stage of the funnel the buyer is in.
Alerts are to be made relevant over time.
LinkedIn also added Outreach, a CRM like tool sitting with Sales Navigator that helps see past connections, history of messages, noted and documents shared.
LinkedIn Publishes New Guide on How to Make Best Use of its Platform
LinkedIn has published a new guide to help social media managers make the best use of the various tools the platform has to offer, in order to maximize engagement, boost content reach – and ultimately, fuel sales potential through LinkedIn connections.
