MONDAY MORNING LEARNING – 19 SEPTEMBER 2022

Published on 19 Sep '22

YouTube Introduces Ad Revenue Share for Shorts Creators

YouTube shifted from the $100 M Shorts Fund to a revenue-sharing model, enabling creators to earn a percentage of ad revenue directly from Shorts—making the format more sustainable long-term.
It also revealed that playback speeds of 1.5× and 2× are most popular, showing users prefer faster content consumption.
This update signals YouTube’s commitment to compete with TikTok for short-form video creators.

Source: https://blog.hootsuite.com/social-media-updates/instagram/top-instagram-news-september-2022/

Instagram Tests Topic Tags for Reels

Instagram began allowing creators to add topic tags (e.g., #fitness, #cooking) to Reels to enhance categorization and discovery.
Marked by Matt Navarra in early September, this feature aims to make content more searchable and surfaceable through Explore and topic feeds.
Tags are expected to improve Reel reach and help users find niche content more effectively.

Source: blog.hootsuite.com

LinkedIn Adds Pinned Comments in Reply Threads

LinkedIn introduced the ability to pin comments under replies to highlight valuable thoughts, drive engagement, or showcase user sentiment.
This update is a boon for brands and professionals who want to spotlight praise, insights, or key remarks.
Pinned comments provide better moderation and stimulate richer conversations on business-related content.

Source: https://www.giraffesocialmedia.co.uk/social-media-news-roundup-september-2022/

Instagram Expands Stories & Reels Tools

Multiple enhancements included:

  • Testing Repost to allow resharing of others’ posts in Feed or Stories
  • 60-second Stories, eliminating the 15‑second segment limit
  • Introduction of Templates to simplify Reel creation
    These tools aim to boost engagement, reduce friction in content creation, and maintain Reels’ momentum.

    Source: https://smirknewmedia.com/top-10-september-2022-social-media-updates/

Twitter Begins Rolling Out Edit Tweet Button

After years of demand, Twitter launched an Edit Tweet pilot in September, allowing users to modify tweets post-publication.
Each edited tweet gets labeled and includes an edit history for transparency.
The feature helps users fix typos and update content, demonstrating Twitter’s effort to modernize without sacrificing integrity.

Source: https://disruptmarketing.co/blog/5-top-social-updates-from-september/