Concept

What we came up with? An extraordinary participative Christmas adventure for Danette’s fans, called “Once upon a time, there was christmas”! Each day from December 1st to December 25th, fans were to help Ludo the elf to investigate and find Santa’s disappeared Danette desserts back. Fans were also invited to solve riddles,contribute to investigations and take part in Timeline contests. On several posts, they were to decide the next step of the story, which was then rewritten in accordance with the majority of fans’ responses.