Successful digital campaign confirmed Hong Kong Disneyland as Marvel’s Asia epicenter with a Messenger Chat Bot dedicated to the agents of the S.H.I.E.L.D

Hong Kong Disneyland’s Marvel Superhero experience featuring the famous Iron Man, Captain America and Spiderman was a successful campaign promoted by an innovative digital experience where users could establish a personal connect to the Marvel characters.

Hong Kong Disneyland roped in Social & Mobile Agency KRDS Hong Kong to develop a Marvel Chatbot on Facebook Messenger.

This messenger Chatbot acted as an invitation for users to join the ranks of the Agents of S.H.I.E.L.D. Users could answer questions successfully to achieve the mission and win a personalized marvel poster.

KRDS was tasked with drafting the questions for the Chatbot, developing it and testing it for bugs along with tracking its performance. The Chatbot is available in Traditional Chinese and English.  The campaign ran for a duration of four weeks and gathered 7,000 users and 15,000 game plays on the Chatbot.

Commenting on the campaign, Brice Le Guen, Director at KRDS Hong Kong said:

“A Chatbot is a great tool to interact with your audience in an immersive way and this Chatbot gave loyal fans of Marvel and Hong Kong Disneyland an opportunity to have a personal connect with the story. It was an honour lending our digital expertise to this project with HKDL to bring their vision to life. ”

You can find the videocast of the chatbot here:

Hong Kong Disneyland recently launched the much awaited Marvel Superhero experience with Iron Man, Captain America and Spiderman meetings guests at Hong Kong Disneyland, and wanted to promote the campaign by creating an innovative digital experience where users could establish a personal connect to the Marvel characters.

Thus, together with Isobar, Hong Kong Disneyland roped in Social & Mobile Agency KRDS Hong Kong to develop a Marvel Chatbot on Facebook Messenger.

The Chatbot invites users to join the Marvel team as a superhero and asks them a set of questions to test their superhero abilities. At the end of the quiz, users are given a personalized marvel poster with their name.

ogether with Isobar, KRDS was tasked with drafting the questions for the Chatbot, developing it and testing it for bugs along with tracking its performance. The Chatbot is available in Traditional Chinese and English.

Commenting on the campaign, Brice Le Guen, Director at KRDS Hong Kong said:

“A Chatbot is a great tool to interact with your audience in an immersive way and this Chatbot will give loyal fans of Marvel and Hong Kong  Disneyland an opportunity to have a personal connect with the story. It was an honour lending our digital expertise to this project along with Isobar and Disneyland Hong Kong to bring their vision to life. ”

The Chatbot can be accessed on Facebook Messenger by clicking here: https://www.messenger.com/t/marvelsuperherosummer

To promote the Volkswagen Caddy, Volkswagen Singapore roped in Social & Mobile Agency KRDS Singapore to launch an innovative campaign involving 4 phases for customers to know more about the Caddy and everything it can do.

The campaign began with asking users to share their ideas on how the Caddy can be transformed and 10 best comments saw their idea come into life.

Later interesting facts and features of the new Caddy was posted online including suggestions from fans on which colours they preferred and an innovative Facebook Live video was broadcasted on the page.

The campaign was a success with the Caddy being seen online over 2.5 million times.

Click here to check out the entire campaign and results on Youtube. 

Visit our slideshare presentation for more insight on the campaign.

What started as a side project for one of the cofounders of KRDS, a leading Digital Marketing Agency, has now turned into a popular web comic among developers, for its spot-on observations of life as a coder.

CommitStrip is a web comic strip on the daily experiences and struggles as a full time developer.  CommitStrip is the kind of thing developers would like to read between two cups of coffee. CommitStrip got off the ground in 2012 and now boasts a global readership of over 500,000 visitors per month . The most viral post, Terminal Forever was seen over 1 million times and shared 30,000 times across all social media.

As more users turned to the website, there was a possibility that finding a particular comic strip around a topic would pose a challenge. Thus, KRDS developed a Chatbot for CommitStrip readers on Facebook to let them look for a particular comic strip simply by answering some questions and interacting with the Bot.

The central idea was to provide a mobile-friendly and frictionless access to the database of close to 1,000 strips created to this day. That’s why the chatbot was done on Facebook Messenger, an app that most readers would have on their phone.

KRDS considered that marrying comic strips – a great and underrated way to tell stories in the mobile era, to a Messenger chatbot – the latest of today’s intuitive digital communication channels, was a winning combination for users.

The chatbot can be accessed at m.me/wearecoders (or on CommitStrip’s Facebook account by messaging the page).  The Chatbot can be used to view the 5 latest posts, the best comic of the month and also enables users to search for a comic based on keywords.

The popularity of KRDS’ CommitStrip transcends into all media, so much so that when a Kickstarter campaign was launched to turn the comic strips into a book – within a month, the goal was reached and over 5,000 books were published and shipped to its avid readers.

CommitStrip aims to continue exploring the idea of bringing the experiences of techies across the world into life, on the web space.