Meiji Seika Singapore, a household name that provides Panda-rific treats combining taste and health, has appointed Digital Agency, KRDS Singapore to revamp its website and to create fresh new stories on its social pages (Facebook, Instagram and Twitter). The agency commenced work on the website since February 2016 and started posting content from April this year.

The development comes after Meiji Singapore along with its creative agency, ADK wanted to revamp its current website to deliver a stronger brand personality on all its social channels. The focus was on interactivity and letting the vibrancy of the brand come to life. Keeping this in mind, the homepage has been revamped to automatically change 5 times a day depending on the time of day. If a user connects to the website in the morning, the content would display breakfast related ‘Meiji Food Moments’.

The website was crafted to be fun, immersive and contains sections where, amongst other things, users can Zhng the Hello Panda or create their own “Choco Mix” songs.The focus on Social Media for Meiji is to create interactive posts that convey the colourful persona of the brand. The page regularly posts trendy and original content in the form of videos or gifs on different relevant topics throughout the day. The posts have received a positive response from users on the page.

Commenting on the win, Preetham Venkky, Director at KRDS Singapore said:

”Meiji has always been a fun and playful brand. It reminds us of our days from school. We wanted to extend the fun, the playfulness and the nostalgia to their existing digital channels. The new Meiji website is interactive and a user can spend hours creating their own music sourced from the sounds created using Meiji products.

Depending on the time of day, the homepage changes, contextualising Meiji products based on how it becomes a part of our daily consumption. The content on Social Media is GIF / video centric and will definitely bring a smile. We are really excited to be working with a legacy brand and the marketing team is a delight to work with. We are sure to accomplish more in the coming year.”

Mr Oh Kah Lock, Sales & Marketing Director at Meiji Seika Singapore added:

“As we move forward into our 100th anniversary in Japan this year, our focus has always been to celebrate our loyal customers and invite more members on our Meiji journey. We are quite excited to work with KRDS Singapore as we believe their digital expertise can help us share our story more effectively and open the doors to building a much more personal relationship with our customers in Singapore.”
KRDS Singapore aims to continue providing creative solutions for Meiji Seika Singapore to effectively showcase their vibrant brand personality on social channels.

EVA Air, the leading Taiwanese International Airline has launched an innovative digital campaign, ‘Map My Personality’ along with its digital partner, KRDS Singapore. The campaign aims to provide awareness on the airline’s extensive in-flight services along with the destination routes provided by the airline. The Airline is known for its impressive connectivity across the world and the campaign generates awareness on its notable travel classes by providing specific information to users based on their personality traits and travel preferences.

As each traveler has a unique personality, EVA Air wanted to connect to its customers in an effective way by creating interactive personality mapping tests and daily quizzes.

‘Map My Personality’ encourages travellers to answer questions based on their travel preferences. Following this, the users are redirected to specific EVA Air videos based on their personality test results. The videos provide users an insight into the in-flight services at EVA Air along with the travel classes and destination routes.

Users can also invite their friends and share this campaign on their social media profiles to earn more points. At the end of the campaign, lucky winners can win exciting EVA Air promotions, gifts and free trips every fortnight to Taipei. The grand prize consists of 2 tickets to fly on the EVA Air Elite Class to North America.

Users can access the ‘Map my Personality’ test and daily quizzes at the following website: allaboutme.evaair.com

ION Orchard, dubbed as Singapore’s “centre of gravity” in the retail scene, has renewed its contract with Social & Mobile agency, KRDS Singapore for another year. KRDS Singapore was appointed by ION Orchard to manage its digital presence in 2015.ION Orchard brings together the world’s best brands for their flagship, concept and lifestyle stores all in one place and is a one stop destination for all things Fashion, Art, Lifestyle, Beauty, Food and Technology.

The development comes after KRDS Singapore was tasked with bringing this vibrant essence of ION Orchard to life, in the digital space consisting of Facebook, Instagram, Twitter and ION’s very own fashion and lifestyle blog – ION Insider. The idea was to translate ION Orchard’s position as a hub for Fashion, Art, Lifestyle, Beauty, Food and Technology on to the digital world. The content was curated keeping user experience in mind using native applications and website development to give an overall digital echo to strengthen the brand’s identity on social media.

Innovation has been the key focus while creating content for ION Orchard and over the past year, several successful campaigns like the ION Holideals and a Facebook cover photo that changes based on the weather, was developed for the brand.

More recently, a first of its kind 360° video of ION Orchard went live on the page which expressed the journey of an Ang Pow at ION Orchard during the CNY holidays. The link to the video can be found at: ION Orchard in 360.

ION Orchard, also became the first brand in Singapore to use Facebook Live to announce the Game of Thrones event in April.

ION Orchard is a pioneer of fashion and lifestyle trends and the content includes providing fans with useful tips and insights on these topics while also staying relevant to the current high fashion trends across the globe.

KRDS Singapore, aims to continue realising ION Orchard’s objective of retaining its positioning as a premium destination for one of the best retail experiences in Singapore. Preetham Venkky, Director of KRDS Singapore said, “ION Orchard has always been an innovator in the retail space. We are really excited about extending their innovativeness to digital and social channels. Fans and followers have been responding positively to our content and we are quite happy to see great engagement.”

No, we can’t block the conversation to a specific market (as much as the page is not blocked, the conversation is not blocked). Page managers can give a specific answer to users accessing the bot such as the bot is not available in the user’s area yet  depending on their locale (FB language) + timezone.

According to Facebook: “You can personalize the experience using profile information from the User Profile API. You can access a person’s first name, last name, profile pic, locale, time zone and gender.”

In order to get this information developers can make use of the API Reference.

Get in touch with us for more insights on Digital marketing at: [email protected]

A study conducted by Mondo revealed that 72 percent of marketers worldwide believe that a traditional marketing model is no longer effective due to the shift of users to the digital landscape.

Therefore, it is no surprise that that best marketing strategies always involve a plan for digital activation. Another important aspect of brands that are successful in the digital sphere is their ability to execute a strategy that ultimately attracts numerous loyal fans to the brand.

While some brands make themselves known through promotions, sales, contests and giveaways these are only one aspect of strengthening your brand’s reputation amongst your audience.

Let’s go through 3 important digital marketing strategies to create a favourable brand impression.

1. Speak to your Target Audience

While this step seems like a given, many brands often broadcast their messages to the wrong audience wasting their resources and are met with lower conversions. It is important to pinpoint the exact audience that your brand caters to like their demographics, age, gender, location and consumption pattern also including their personal likes and dislikes.

The more you understand your audience, the more relatable you become as a brand. A good example of this is to keep a tab on the pop culture references if your audience is also interested in these topics and post content on these topics that will prompt your audience to develop a liking for your brand.

 2. Personalize your Content

Creating original content is key. Your content should not only focus on speaking to your audience in a relatable manner but should also prompt the readers to think about it later. This means each piece of content must tell a personalized brand story.

 3. Growth Hacking to Measure your Results

Brands are often unsuccessful in spite of putting out the most elaborate and creative content on their social media. The reason for this is that that they do not emphasise on the greater rule of trial and error and data analysis. Each aspect including creativity in digital marketing must be measured. We at KRDS heavily rely on Growth Hacking which essentially means all your decisions including content must be driven by real data. You can understand your data better by analysing it in a deeper manner to gain actionable insights. Eg: Which posts create larger conversion rates? Which links are more successful in bringing traffic to the website? etc.

Feel free to get in touch with us at: [email protected] for more insights on Digital Marketing.

According to a study by the Harvard Business Review: Marketers depend on data for just 11% of all customer-related decisions.

When asked about how marketers use the information, more than half of the respondents relied on previous experience or intuition about customers to make decisions.

This essentially means many Digital Marketers are flunking the big data test. For those who understand how powerful these insights can be, are aware of the value that these actionable insights hold. Brands are often unsuccessful in spite of putting out the most elaborate and creative content on their social media as they often neglect the feedback they receive on this decision.

We at KRDS often use the term Growth Hacking to describe the best possible implementation of these actionable insights to push the brand further. Each piece of content and strategy must be driven by real data. Analyzing  this data can help the brand achieve a growth hack that can give them leverage over their competitors to refine and personalize their strategy based on their target audience. This has often helped brands achieve a favourable brand impression among its users.

Follow us and feel free to get in touch with us for more insights on Digital Marketing at: [email protected]

It’s the time of the year when Marketing Magazine chooses the Agency of the Year at the AOTY Awards.

The Agency of the Year Awards as explained by Marketing Magazine:

Marketing magazine’s Agency of the Year Awards is recognised as Singapore’s premier awards show for agencies and touted as the only one judged solely by client marketers.

Agency of the Year is designed specifically for the Singapore market, celebrating the best that the country has to offer and can be proud of.

The Agency of the Year Awards focuses on the overall performance of an agency. It encourages agencies to out-do their performance, eventually raising the bar for the    industry.

Agency of the Year is designed specifically for the Singapore market, celebrating the best that the country has to offer and can be proud of.

To be considered an esteemed finalist, there is nothing agencies have to do except what they should be doing all the time – great work for their clients and communicating that to the client marketer community.

Staying true to the Awards’ mission, the entries are judged by a jury comprising entirely of respected senior client-side marketers based in Singapore.

The jury counts 24 judges holding key marketing roles at brands operating in Singapore, including the Director Government and Public Affairs, Asia Pacific at Lego Singapore, the Head of Marketing at Burger King Singapore, the Country Marketing Head at Citibank Singapore, the Director of Digital Marketing, Loyalty and Partnership at AccorHotels and the Digital & Social Media Lead at Dell Singapore among others.

KRDS Singapore has entered 4 categories : Social, Mobile, Digital and Content Marketing. We are excited to announce that the finalists have just been confirmed and KRDS Singapore has been short-listed in all 4 categories!

The Singapore Kindness Movement (SKM), a non-profit organization whose public education programs are aimed at inspiring graciousness one kind act at a time, has launched a content platform together with Strategic Public Relations Group (SPRG). Titled ‘The Pride’ (https://pride.kindness.sg/), the platform covers current, trending news and provides deeper insight on local and global issues that are important to the community as well as meaningful pieces of food for thought. KRDS Singapore assisted with the development of the content platform and was roped in since February 2016.

The development of ‘The Pride’ came after SKM along with SPRG and KRDS Singapore, posted a first-of-its-kind double-sided video, where users could view everyday situations in a kindness-filled world and view the situation in a world full of hate and cruelty, on its Facebook page last year. The link to the post can be found here: here The dual experience video garnered media attention and made users aware that small acts of kindness can go a long way in creating a ripple effect to change the world.

Apart from creating a brand new content platform, SPRG and KRDS Singapore will assist the organization by doing ‘growth hacking’ and handling content syndication on multiple specialised platforms. Multiple testing activities and performing detailed data analysis have also already begun for ‘The Pride’.

SPRG and KRDS Singapore aim to continue lending their expertise to enhance and support SKM’s efforts in executing public educations programs to cultivate kindness in Singapore.

If you possess a larger understanding of the social media landscape you would know that chat bots are hardly a revolutionary phenomenon and have been here for a long time.

However, news on messenger bots have been splashed across all news outlets recently after Facebook announced the arrival of Messenger bots at the annual F8 conference. This development comes with many advantages for industries to enhance their communication with their consumers and process swifter outcomes from these interactions.

Another aspect of this bot development is that agencies now have the opportunity to showcase their company and generate swifter leads and conversion by having a direct conversation with potential clients. With the social network now transforming, brands and agencies see their client interactions in a new light.

The earlier challenges comprised lower conversion rates through Facebook owing to longer waiting periods where users are often redirected to other channels like the website or a contact us page. This completely changes with the Facebook development that enables users to effectively communicate with companies using this integrated platform. Last week, Taco Bell became one of the few F&B chains to develop and launch an extensive Slack Bot for its users.

The world is gearing up and accepting Conversational User Interfaces that provide intelligent human conversations through machine technology. Creative agencies are constantly revamping themselves to understand the end user better and get any available insights into their thought process. A personalized Bot for an agency delivers a consistent tone of voice for all its interactions with the potential client which arises the opportunity of injecting its creative personality to the bot.

This eliminates the time and effort taken for clients to survey the market for potential creative partners as they gather the required information and understand the persona of an agency, immediately. This means each developer must meticulously craft its interactions with users and leaves an exciting opportunity for companies to generate more leads in this regard.

We at KRDS too, have something exciting brewing in our agency so stay tuned for the announcement!