The Social Media and Digital Agency has supported MIE Events by providing content for their Facebook and Twitter pages since April 2016.

MIE Group is a professional Exhibition, Trading and consulting organization. Under the background of “One Belt, One road”, MIE has already successfully held several high quality Chinese goods exhibitions in the countries along the route, together with China sourcing workshop and cultural exchange activity, successfully building up the brand “China Trade Week”.

KRDS has managed Social Media Marketing for China Trade Week in Ghana, Kenya, Ethiopia, UAE and Morocco.

Michelle Meyrick, International Event Director for MIE Event, says, “KRDS has had a big contribution towards the success of our event marketing spanning across the Middle East and Africa. From the very first meeting the team has been highly professional and easy to work with. The social media engagement in all 5 countries in 2017 had surpassed our expectations and their post creativity has taken the burden off us. We hope to continue working with them for many years to come.”

The content for these pages was created to focus on Chinese culture and the relationship between China and the host country. The idea was to generate an interest from the users and to create interactive content in the form of Gifs and Illustrations.

The agency also provides real time coverage of the event.

About KRDS MIDDLE EAST:

KRDS Middle East is a part of the KRDS Group, a network founded in 2008 in Paris with a headcount of over 150 employees at present and over eight offices across Europe and Asia (France, Singapore, India, China, Hong Kong and Dubai)

With a strong Social Media DNA, KRDS has grown to a full stack digital agency, with strong expertise in Dynamic Content, Mobile first approach & Customer service experience.

At the 2013 “Facebook Innovation Competition”, KRDS Group was the only non-American contestant to have won among the 260 agencies. KRDS Group has handled over 2000 social campaigns across 30 countries for some of the world’s most prestigious brands, such as DBS, AIA, Peugeot, Danone, Microsoft, LVMH, Unilever, Veuve Clicquot, Nestlé, Tag Heuer, Air France and L’Oréal.

In the Middle East, the agency has provided digital solutions for brands like Majid Al Futtaim, Ooredoo, Nespresso, Nissan, Ministry of tourism, Oman, Osram Automitive Lighting, and Renault Trucks.
KRDS Group counts Ardian (ex Axa Private Equity) as an investor and is part of R3 Social 40 – an initiative from global consulting firm, R3, to showcase forty of the world’s best Social Media agencies across globe.

PRESS CONTACT:

Name : Leonard Guillermin
Role : General Manager, KRDS MENA
Phone no. : 055-847-1264
KRDS email : [email protected]

The Social Media and Digital Agency has extended its services to Renault Trucks for Middle East in December 2017. The objective of this partnership is to create a digital presence for the brand on leading Social Media platforms like Facebook and LinkedIn.

So far, KRDS has created a Facebook page and a LinkedIn page, which reflects the brands ideology of Innovation, Robustness, and Customer Intimacy.

Farida Timsiet, Marketing & Communication Manager for Renault Trucks Middle East says, “We started working with KRDS a couple months ago; after a brief meeting they quickly understood our needs and presented the strategy for our facebook page. Our Community Manager is very hands-on and dedicated for our page; she takes initiatives and makes a lot of suggestions for the page; which is exactly what we needed.”

The main objective is to reach out the existing fan base of Renault Trucks and carve out a niche audience, interested in automotive innovations. With majority of content consumers moving to the digital landscape, KRDS hopes to provide an outlet, which bridges the gap between the brand, and its patrons.

So far, the digital agency has created a mélange of animated and static content that focuses on the brand’s identity and yet makes it accessible through digital friendly content.

Keeping in mind the various scopes of interest for the consumers, the agency has focused it’s content on Brand Identity, heritage of Renault Trucks, and Behind the scenes snippets and more.

About KRDS MIDDLE EAST:

KRDS Middle East is a part of the KRDS Group, a network founded in 2008 in Paris with a headcount of over 150 employees at present and over eight offices across Europe and Asia (France, Singapore, India, China, Hong Kong and Dubai)

With a strong Social Media DNA, KRDS has grown to a full stack digital agency, with strong expertise in Dynamic Content, Mobile first approach & Customer service experience.

At the 2013 “Facebook Innovation Competition”, KRDS Group was the only non-American contestant to have won among the 260 agencies. KRDS Group has handled over 2000 social campaigns across 30 countries for some of the world’s most prestigious brands, such as DBS, AIA, Peugeot, Danone, Microsoft, LVMH, Unilever, Veuve Clicquot, Nestlé, Tag Heuer, Air France and L’Oréal.

In the Middle East, the agency has provided digital solutions for brands like Majid Al Futtaim, Ooredoo, Nespresso, Nissan, Ministry of tourism, Oman, Osram Automitive Lighting and MIE Events.
KRDS Group counts Ardian (ex Axa Private Equity) as an investor and is part of R3 Social 40 – an initiative from global consulting firm, R3, to showcase forty of the world’s best Social Media agencies across globe.

PRESS CONTACT:

Name : Leonard Guillermin
Role : General Manager, KRDS MENA
Phone no. : 055-847-1264
KRDS email : [email protected]

Successful digital campaign confirmed Hong Kong Disneyland as Marvel’s Asia epicenter with a Messenger Chat Bot dedicated to the agents of the S.H.I.E.L.D

Hong Kong Disneyland’s Marvel Superhero experience featuring the famous Iron Man, Captain America and Spiderman was a successful campaign promoted by an innovative digital experience where users could establish a personal connect to the Marvel characters.

Hong Kong Disneyland roped in Social & Mobile Agency KRDS Hong Kong to develop a Marvel Chatbot on Facebook Messenger.

This messenger Chatbot acted as an invitation for users to join the ranks of the Agents of S.H.I.E.L.D. Users could answer questions successfully to achieve the mission and win a personalized marvel poster.

KRDS was tasked with drafting the questions for the Chatbot, developing it and testing it for bugs along with tracking its performance. The Chatbot is available in Traditional Chinese and English.  The campaign ran for a duration of four weeks and gathered 7,000 users and 15,000 game plays on the Chatbot.

Commenting on the campaign, Brice Le Guen, Director at KRDS Hong Kong said:

“A Chatbot is a great tool to interact with your audience in an immersive way and this Chatbot gave loyal fans of Marvel and Hong Kong Disneyland an opportunity to have a personal connect with the story. It was an honour lending our digital expertise to this project with HKDL to bring their vision to life. ”

You can find the videocast of the chatbot here:

Hong Kong Disneyland recently launched the much awaited Marvel Superhero experience with Iron Man, Captain America and Spiderman meetings guests at Hong Kong Disneyland, and wanted to promote the campaign by creating an innovative digital experience where users could establish a personal connect to the Marvel characters.

Thus, together with Isobar, Hong Kong Disneyland roped in Social & Mobile Agency KRDS Hong Kong to develop a Marvel Chatbot on Facebook Messenger.

The Chatbot invites users to join the Marvel team as a superhero and asks them a set of questions to test their superhero abilities. At the end of the quiz, users are given a personalized marvel poster with their name.

ogether with Isobar, KRDS was tasked with drafting the questions for the Chatbot, developing it and testing it for bugs along with tracking its performance. The Chatbot is available in Traditional Chinese and English.

Commenting on the campaign, Brice Le Guen, Director at KRDS Hong Kong said:

“A Chatbot is a great tool to interact with your audience in an immersive way and this Chatbot will give loyal fans of Marvel and Hong Kong  Disneyland an opportunity to have a personal connect with the story. It was an honour lending our digital expertise to this project along with Isobar and Disneyland Hong Kong to bring their vision to life. ”

The Chatbot can be accessed on Facebook Messenger by clicking here: https://www.messenger.com/t/marvelsuperherosummer

To promote the Volkswagen Caddy, Volkswagen Singapore roped in Social & Mobile Agency KRDS Singapore to launch an innovative campaign involving 4 phases for customers to know more about the Caddy and everything it can do.

The campaign began with asking users to share their ideas on how the Caddy can be transformed and 10 best comments saw their idea come into life.

Later interesting facts and features of the new Caddy was posted online including suggestions from fans on which colours they preferred and an innovative Facebook Live video was broadcasted on the page.

The campaign was a success with the Caddy being seen online over 2.5 million times.

Click here to check out the entire campaign and results on Youtube. 

Visit our slideshare presentation for more insight on the campaign.

What started as a side project for one of the cofounders of KRDS, a leading Digital Marketing Agency, has now turned into a popular web comic among developers, for its spot-on observations of life as a coder.

CommitStrip is a web comic strip on the daily experiences and struggles as a full time developer.  CommitStrip is the kind of thing developers would like to read between two cups of coffee. CommitStrip got off the ground in 2012 and now boasts a global readership of over 500,000 visitors per month . The most viral post, Terminal Forever was seen over 1 million times and shared 30,000 times across all social media.

As more users turned to the website, there was a possibility that finding a particular comic strip around a topic would pose a challenge. Thus, KRDS developed a Chatbot for CommitStrip readers on Facebook to let them look for a particular comic strip simply by answering some questions and interacting with the Bot.

The central idea was to provide a mobile-friendly and frictionless access to the database of close to 1,000 strips created to this day. That’s why the chatbot was done on Facebook Messenger, an app that most readers would have on their phone.

KRDS considered that marrying comic strips – a great and underrated way to tell stories in the mobile era, to a Messenger chatbot – the latest of today’s intuitive digital communication channels, was a winning combination for users.

The chatbot can be accessed at m.me/wearecoders (or on CommitStrip’s Facebook account by messaging the page).  The Chatbot can be used to view the 5 latest posts, the best comic of the month and also enables users to search for a comic based on keywords.

The popularity of KRDS’ CommitStrip transcends into all media, so much so that when a Kickstarter campaign was launched to turn the comic strips into a book – within a month, the goal was reached and over 5,000 books were published and shipped to its avid readers.

CommitStrip aims to continue exploring the idea of bringing the experiences of techies across the world into life, on the web space.

Visit the Microsite

Disney India wanted to celebrate Mickey Mouse’s Birthday (18th November) along with their beloved fans in India. Social & Digital Agency KRDS India was roped in to ideate and develop the “Add Ears to your Picture” campaign.
The campaign was launched on 11th November 2016, a week before Mickey’s Birthday.
The Objective of the campaign was to build an interesting experience for Mickey’s Fan’s to wish their much loved Character on his Birthday.

Add Ears to Your Picture

KRDS India built Disney’s microsite and invited people to wish Mickey a Happy Birthday by uploading their photos and adding the iconic Mickey’s Ears to their picture. The user could also add a birthday wish to Mickey and share it on Social Media.

The Mickey Mouse ears were made available as a layer on top of the uploaded users’s picture. The user was given the option to re-size / rotate the Ears to position it correctly on their picture.

The Gallery

After positioning the Mickey ears, users could enter their Birthday Message on the website. All the submissions were captured in a Gallery that was made available on the website. The users were also given an option to share the image over Social Networks or download it on their devices.

Loyal fans of Mickey Mouse were overjoyed to celebrate the character’s Birthday and be a part of the Disney Magic.

The Results

There are over 55,000 users who have added Ears to their Pictures and shared them on Social media and users spent an average of 3 Min 40 Secs on the microsite browsing through the submissions of other people.

As fans of cricket and MS Dhoni eagerly await the biopic made on his life and journey from an eager Ranchi boy to the most successful Captain of the Indian Cricket Team, Fox Star Hindi wanted to create a unique engagement to identify the Greatest Dhoni Fan!

Having worked with digital activations for movies like Bahubali, PK, Bajrangi Bhaijaan, Airlift and others, KRDS India suggested to develop an engaging Facebook Chatbot that can interact with users and challenge them with trivia about M.S Dhoni.

The Facebook Chatbot, that is currently hosted on the Messenger of Fox Star Hindi is accessible both on desktop and mobile. To play the game, users can either search for “Fox Star Hindi” on their Facebook Messenger, or just visit Fox Star Hindi page and click on “Message” .
The BOT is a Trivia BOT, which asks the users 10 random questions on M.S Dhoni. For every correct answer you score a “SIX” and for every wrong answer you lose a Wicket.
Questions range from famous innings played by MS Dhoni, cricket stats and his partnerships leading to victory. At the end of the quiz the user then receives a personalized message with the signature of MS Dhoni announcing them as his biggest fan on Facebook.
Users can then post this message on their timeline, share this game with their friends and view the trailer of the movie.
The bot is available by messaging the page at : https://www.facebook.com/foxstarhindi