DBS / Dragon Tap
Mobile Apps
KRDS Scope
- Art Direction
- Concept
- Interactive Design
- Mobile
Brief
As a sponsor of Marina Regatta race, the Asian bank DBS set out to engage its potential customers on mobile on the theme of the event.
.
Concept
Create a Digital version of the Marina Regatta race to make users dive in the event. Dragon Tap is an addictive casual game where the player moves his ship forward by tapping repeatedly on the screen.
We used our social media expertise to implement a feature letting users play with their friends against other teams and climb up the ranks in the leaderboard.
This is the first ever mobile game to feature Singapore landmarks such as Marina Bay Sands hotel.
Results
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5000
app downloads
-
13 minutes
Per user
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4.7/5 rating
on android store