Wechat moment advertising becomes more approachable for small and medium enterprises
Published on 24 Feb '16
THE UPDATE AIMS TO:
- Optimize Moments Advertising launching process
- Enhance Moments Advertising launching efficiency
- Simplify online-to-offline coordination
▎WHAT’S BEEN OPTIMIZED?
Comparing to former policy, this time WeChatMoment Advertising is more SME-friendly: they can collect data, track traffic or seek for campaign solutions without extra help or leaving WeChat back-end platform.
LOWER MINIMAL ENTRY RATE
50,000 RMB (200,000 RMB in 2015)
OPTIMIZED THE ADVERTISING SELF SERVICE CENTER
Advertisers can:
1. Target audiences more effectively based on city, gender, age and interest tags;
(New price rate 2016)
2. Visualize budget spending, then optimize it to ensure better implement of integral marketing strategy;
3. Use templates for various objectives: event reservation / video promotion / WeChat follower recruitment / App download etc.;
4. In addition to bank account transaction,online payment via Tenpay* is now available.
*Online payment platform by Tencent, rival of Alipay.
Real time data tracking when campaign is online; performance report available within 3 days once the campaign is offline.
▎WHAT’S NEW FOR PROS?
Professionals’ needs are not forgotten. WeChat team has developed a special version of self service center to help agencies better manage their clients’ Moments advertising projects.
On the platform, agencies can:
- Manage multiple clients’ advertising projects in one account;
- Analyze data by client or by Ads type and refine advertising strategy accordingly;
- Assign to staff different access levels according to their function: executive / operation manager / financial manager…
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(Source: linkedin.com)
