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KRDS Singapore was adjudged Mobile Agency of the Year as well as Specialist Agency of the Year

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When we started KRDS Singapore towards the end of 2012, we knew it wasn’t going to be easy. The odds in the small city state have always been stacked against the new entrant. Infant mortality rate of most independent agencies is a mere 2 years. More than 75% of the independent agencies we considered competition have all evaporated. That’s what a micro-economic market can do to a newcomer.

We were willing to take the risk though, because we knew we had a rare attribute – Rapid Iteration. ‘Never giving up’ came easy to us, but iterating every aspect of the agency swiftly and steadfastly wasn’t an easy task. It meant sleepless nights, stressful close calls and hard risky decisions.

Thankfully, the effort paid off. Week before last, KRDS Singapore was adjudged Mobile Agency of the Year as well as Specialist Agency of the Year by a panel of senior client-side marketers assembled by Marketing Magazine (this year the panel included marketing leaders from brands such as Swarovski, Grab, Johnson & Johnson, HSBC, Levi Strauss & Co and more.

This exceptional honour has truly humbled us.

We were able to get here, thanks to the most amazing team. Period.

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More than anything, this award is the dedication of each and every member of KRDS in the last 4 years. Thank you for the crazy after hours. Thank you for the madness. Thank you for the challenges. Thank you for persevering. Thank you for making a mark.

Honestly though, none of this would’ve been possible without our true partners in crime, our clients. We love that you challenge us. We are glad you allow us to make an ever lasting mark. We are grateful you are there with us every step of the way.

Thank you.

Preetham Venkky, Director @ KRDS Singapore

KRDS Singapore & Volkswagen Launch an Innovative Campaign

Blog

To promote the Volkswagen Caddy, Volkswagen Singapore roped in Social & Mobile Agency KRDS Singapore to launch an innovative campaign involving 4 phases for customers to know more about the Caddy and everything it can do.

The campaign began with asking users to share their ideas on how the Caddy can be transformed and 10 best comments saw their idea come into life.

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Later interesting facts and features of the new Caddy was posted online including suggestions from fans on which colours they preferred and an innovative Facebook Live video was broadcasted on the page.

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The campaign was a success with the Caddy being seen online over 2.5 million times.

Click here to check out the entire campaign and results on Youtube. 

Visit our slideshare presentation for more insight on the campaign.

KRDS Launches a Comical Bot for CommitStrip – The Web Comic Loved by Coders

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What started as a side project for one of the cofounders of KRDS, a leading Digital Marketing Agency, has now turned into a popular web comic among developers, for its spot-on observations of life as a coder.

CommitStrip is a web comic strip on the daily experiences and struggles as a full time developer.  CommitStrip is the kind of thing developers would like to read between two cups of coffee. CommitStrip got off the ground in 2012 and now boasts a global readership of over 500,000 visitors per month . The most viral post, Terminal Forever was seen over 1 million times and shared 30,000 times across all social media.

As more users turned to the website, there was a possibility that finding a particular comic strip around a topic would pose a challenge. Thus, KRDS developed a Chatbot for CommitStrip readers on Facebook to let them look for a particular comic strip simply by answering some questions and interacting with the Bot.

The central idea was to provide a mobile-friendly and frictionless access to the database of close to 1,000 strips created to this day. That’s why the chatbot was done on Facebook Messenger, an app that most readers would have on their phone.

KRDS considered that marrying comic strips – a great and underrated way to tell stories in the mobile era, to a Messenger chatbot – the latest of today’s intuitive digital communication channels, was a winning combination for users.

The chatbot can be accessed at m.me/wearecoders (or on CommitStrip’s Facebook account by messaging the page).  The Chatbot can be used to view the 5 latest posts, the best comic of the month and also enables users to search for a comic based on keywords.

The popularity of KRDS’ CommitStrip transcends into all media, so much so that when a Kickstarter campaign was launched to turn the comic strips into a book – within a month, the goal was reached and over 5,000 books were published and shipped to its avid readers.

CommitStrip aims to continue exploring the idea of bringing the experiences of techies across the world into life, on the web space.