Category Archives: Blog

Disney India partners with KRDS India to celebrate Mickey Mouse’s Birthday with an Innovative Campaign !

November 29, 2016Blogkrdsadmin

Disney India wanted to celebrate Mickey Mouse’s Birthday (18th November) along with their beloved fans in India. Social & Digital Agency KRDS India was roped in to ideate and develop the “Add Ears to your Picture” campaign.
The campaign was launched on 11th November 2016, a week before Mickey’s Birthday.
The Objective of the campaign was to build an interesting experience for Mickey’s Fan’s to wish their much loved Character on his Birthday.

Add Ears to Your Picture

KRDS India built Disney’s microsite and invited people to wish Mickey a Happy Birthday by uploading their photos and adding the iconic Mickey’s Ears to their picture. The user could also add a birthday wish to Mickey and share it on Social Media.

The Mickey Mouse ears were made available as a layer on top of the uploaded users’s picture. The user was given the option to re-size / rotate the Ears to position it correctly on their picture.

The Gallery

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After positioning the Mickey ears, users could enter their Birthday Message on the website. All the submissions were captured in a Gallery that was made available on the website. The users were also given an option to share the image over Social Networks or download it on their devices.

Loyal fans of Mickey Mouse were overjoyed to celebrate the character’s Birthday and be a part of the Disney Magic.

The Results

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There are over 55,000 users who have added Ears to their Pictures and shared them on Social media and users spent an average of 3 Min 40 Secs on the microsite browsing through the submissions of other people.

KRDS India, launches India’s first Celebrity based Facebook ChatBOT for the Promotion of the movie Kaabil

November 29, 2016Blogbots, chat bot marketing, chat bots, Facebook Bot, Facebook Messenger Bot Updates, messenger botkrdsadmin

As fans of Hrithik Roshan eagerly await the trailer of his upcoming movie “Kaabil”, we saw an opportunity to engage the fans in an interesting conversation with the Star himself!

Just after the success of the ChatBOT for the promotion of the movie M.S Dhoni, KRDS India suggested an engaging Facebook Chatbot on the pages of the actors Hrithik and Yami through which their fans can interact with them and receive the trailer of the movie personally on a one on one chat.

The Facebook Chatbot, that is currently hosted on the Messenger of Hrithik and Yami’s . Facebook Page is accessible both on desktop and mobile. To interact with the stars, users can either search for the stars’ respective pages on their Facebook Messenger, or just visit their facebook pages (Hrithik Roshan | Yami Gautham) and click on “Message” .

The BOT is a simple conversational BOT that interacts with the Fans with an audio message from the Star through which they communicate that they will personally share the trailer link to those people who pinged them on messenger.
The trailer of the movie will be automatically shared on the date of the trailer launch (on 26th October) with the user through the BOT. Users also get a personally autographed poster of the movie from the star with a special message.

HBO Asia Launches Facebook Quiz For Westworld with KRDS Singapore

November 14, 2016Blognewsposter

Premier programming service HBO Asia wanted to launch and promote its HBO original series Westworld on Facebook. Westworld is a science fiction thriller which premiered Oct 3.

Thus, HBO Asia roped in Social & Mobile Agency KRDS Singapore to develop a fun platform to create awareness about the show on Facebook. The appointment comes after KRDS Singapore was tasked with developing a campaign on Facebook to promote the HBO original series Halfworlds back in 2015.

In the world of Westworld, it’s never easy to distinguish guests from hosts. So, the Westworld campaign on social was built as a guessing game based on differentiating Hosts (life-like robots) from Guests (humans). The series follows the concept of the TV shows where fantasy and reality come together in one world.

Users click on one of the two options based on their intuition alone to determine which character is a robot or human. The game thus provides an overview of the show, the cast and characters in the series and the concept of the fantasy and reality coming as one in Westworld. At the end of the game, the score is revealed with a showcase of the series trailer. The campaign has been adapted on to HBO’s Weibo and WeChat accounts to build excitement amongst users in China.

The Application can be accessed on Westworld’s Facebook page here.

KRDS Singapore aims to continue lending their digital expertise to promote HBO’s original series Westworld on Facebook.

Fox Star Studios Partners with KRDS India to Launch the First Entertainment Bot on Facebook

September 27, 2016Blognewsposter

As fans of cricket and MS Dhoni eagerly await the biopic made on his life and journey from an eager Ranchi boy to the most successful Captain of the Indian Cricket Team, Fox Star Hindi wanted to create a unique engagement to identify the Greatest Dhoni Fan!

Having worked with digital activations for movies like Bahubali, PK, Bajrangi Bhaijaan, Airlift and others, KRDS India suggested to develop an engaging Facebook Chatbot that can interact with users and challenge them with trivia about M.S Dhoni.

The Facebook Chatbot, that is currently hosted on the Messenger of Fox Star Hindi is accessible both on desktop and mobile. To play the game, users can either search for “Fox Star Hindi” on their Facebook Messenger, or just visit Fox Star Hindi page and click on “Message” .
The BOT is a Trivia BOT, which asks the users 10 random questions on M.S Dhoni. For every correct answer you score a “SIX” and for every wrong answer you lose a Wicket.
Questions range from famous innings played by MS Dhoni, cricket stats and his partnerships leading to victory. At the end of the quiz the user then receives a personalized message with the signature of MS Dhoni announcing them as his biggest fan on Facebook.
Users can then post this message on their timeline, share this game with their friends and view the trailer of the movie.
The bot is available by messaging the page at : https://www.facebook.com/foxstarhindi

KRDS India Partners with Fox Star Studios to Launch the first Entertainment Bot

September 27, 2016Blognewsposter

KRDS Shanghai & BNP Paribas Hunt for a New Brand Ambassador in Shanghai

September 27, 2016Blognewsposter

BNP Paribas is one of the best-positioned international financial institutions with an uninterrupted presence in Asia Pacific since 1860. On the occasion of its launch on WeChat, BNP Paribas wanted to communicate its digital presence in an effective way to its audience with an innovative campaign. BNP Paribas then roped in Social & Mobile Agency KRDS Shanghai known for its prominent WeChat expertise to recruit BNP Paribas followers on WeChat.

Thus, the internal campaign ‘BNP Paribas Brand Ambassador’ was launched by KRDS Shanghai and BNP Paribas on WeChat on August 16 – August 25 2016.

The campaign strategy included recruiting new members using a unique QR code assigned to each employee. Following this, the employee was encouraged to share their unique code with BNP Paribas stakeholders (clients and partners) so they can scan the code to follow BNP Paribas on WeChat.

The focus was to build a relevant and rich community on the WeChat account and this was possible through the external connections of BNP Paribas employees.

The campaign was launched successfully on August 16th and hit over 3 times the target followers within 3 days of the campaign.

Maggie MA, Head of Brand & Communications, China at BNP Paribas commented:

“We are very pleased to see the big success of our very first digital campaign on WeChat. Appreciate KRDS for their expertise and flexibilities in responding to our requests. We look forward to continuing the cooperation as we gradually build up the BNP Paribas presence in the digital marketplace.”

Aurelien Ferrie, General Manager, Greater China at KRDS Shanghai added:

“We are very proud to welcome BNP Paribas as a new client and genuinely appreciate their trust in our WeChat expertise. At KRDS, we strongly believe brands should leverage all their assets to build a successful WeChat strategy and campaign. Staff is one of the most powerful resources as they best represent the brand in front of clients and partners and so we deemed it important for them to be included in this WeChat strategy. We are glad BNP Paribas believes the same.”

KRDS Shanghai also bagged a Community Management contract with BNP Paribas for a period of 1 year and upcoming social media and digital campaigns.

The Body Shop Appoints KRDS Singapore for an Edutainment Campaign

September 27, 2016Blognewsposter

Naturally-inspired global beauty and lifestyle brand, The Body Shop®has teamed up with Social & Mobile Agency KRDS Singapore to create a one of its kind edutainment (education through entertainment) approach to skincare for its consumers in Asia Pacific.

The Body Shop’s ‘Battle of the Blemishes’ is a digital interactive story which talks about effective skincare habits and The Body Shop’s iconic Tea Tree range and benefits. The story educates consumers on six types of “super villain” skin problems, their strengths and weaknesses, and how to defeat them. The user becomes a Superhero by choosing the right lifestyle choices and products to battle these super villains. With five immersive chapters, the platform aims at giving an entertaining yet educative experience. Upon completion of each chapter, users receive a cheat sheet that summarizes the best skincare habits to follow – and they can also set notification reminders on their devices to apply them effectively.
Nicolas Tran Dinh, APAC Digital Manager at The Body Shop International (Asia Pacific) said:

“Tea Tree Battle of the Blemishes has shown some incredible results across our Asia Pacific markets, with the highest engagement and conversion rates among all our digital campaigns in the region to date. The format and educative story-telling resonate well with our target audience, and we are really excited by how our content has been received. While our Community Trade organic Tea Tree products are established as an effective skincare solution for blemished skin, our aim is to educate consumers – especially our younger ones – that good skin also comes with better and healthier lifestyle habits.”

Preetham Venkky, Director at KRDS Singapore added:

“Battle of the Blemishes stands out as one of the most creative campaigns we’ve created to date. This is interactive story-telling at its best. We are glad The Body Shop challenged us with an interesting brief, and that the initial response to the campaign has been fantastic. It was a truly integrated team effort and final experience turned out nothing short of exceptional. We look forward to the next challenge and will strive to create more meaningful digital campaigns for the brand.”
The Body Shop Battle of the Blemishes can be found at: www.battleoftheblemishes.com
KRDS Singapore has been assisting The Body Shop International (Asia Pacific) in their effort towards creating immersive digital experiences on social media.

11,000 Bots on Messenger and Counting

July 14, 2016Blogbots, chat bot marketing, Facebook Bot, Facebook Messenger Bot Updates, messenger botnewsposter

In a blog post made on July 1, Facebook confirmed that over 11,000 Bots were now live on Messenger. Since the launch of Facebook Messenger Bots, there has been an increasing number of businesses worldwide jumping on the bandwagon to provide a unique and more efficient solution to their interaction with users.

Facebook reported that an estimated 23,000 and more developers are now signed up to use Wit.ai an application that provides tools for businesses to create their own conversational user interfaces.

However, this does not come without criticism from sceptical users. Critics argue that a bot does not add value to a conversation and often is incapable of understanding complex human interaction. Many developers still stand their ground foreseeing the future of technology and business resting on the use of chat bots on Messenger.

With Facebook’s latest updates to the user interface, many important issues have been addressed, such as a comprehensive menu of options that enables users to get a bigger picture of the bot and set expectations for what it can do. Another important addition is the ratings and review update that helps the community of users come together to share their experience and feedback about the bot.

The addition of this ratings and review update comes with a burden for developers to ensure the bot does exactly what it promises to deliver. This opens a window for healthy competition amongst businesses to acquire a higher rating than their competitors. The new update also includes an option to Mute a bot similar to how users may block their friends. This update arguably changes the Messenger Bot landscape which previously lacked the openness for feedback.

As the number of submissions for the Messenger Bot increase by each passing day, the interest in conversational user interfaces does not seem to be dying down any time soon.

For more insights on Chat #Bot Marketing, get in touch with us at [email protected]

Top 5 Messenger Bot Updates and its Impact on Bot Strategy

July 5, 2016Blogbots, chat bot marketing, chat bots, Facebook Messenger Bot Updatesnewsposter

On 1st July, Facebook rolled out several new updates for the Messenger Bot. Here is a review of the top 5 new features and how it can impact your Bot strategy.

Dynamic Buttons for Quick Replies

To introduce a more direct conversation with users, ten dynamic buttons can now be accessed from the bot that are related to the most recent messages in the conversation. Instead of sourcing button selections from previous conversations, the dynamic buttons help set the conversation flow and only displays the selected user responses on the bot. This makes the chat look cleaner and provides a more human like interaction.

A New Menu Interface

In the earlier bot version, menu buttons on the bot were accessed by providing specific text commands such as ‘On Sale’ or ‘Go Shopping’. However, with the latest update we see an introduction of an icon placed on the message composer that enables users to choose from different options. This eliminates the earlier problem of starting the conversation process all over again if you were to select a second option. This saves time from the user’s point of view and makes the interaction more efficient.

The Inclusion of GIFs, Audio, Video and Files

Another important update is the inclusion of GIFS, Audio, Video and Files. You can now send a variety of content using the Messenger Bot. This opens the door for businesses to provide complex information to the user without being redirected to another channel to view the content. Airline companies for example can make use of this update to send the user’s tickets directly on the Messenger chat. Businesses can also provide a more human like interaction by the use of GIF’s and videos that can be played directly on the Messenger.

Account Linking

Perhaps the most important update of them all is one that changes the dynamics of the Messenger Bot with its ability to sync customer accounts with messenger. Users can log in to their customer accounts on the brand’s website directly through Messenger to make payments or browse order information. This is an important update that encourages more businesses to consider the idea of investing in a Bot for Messenger owing to its ease of use for customers.

Ratings and Reviews

Users can now rate Messenger Bots and provide feedback on their experience directly on Messenger. This is an interesting new feature that will help set a new expectation for businesses to push for a better strategy and acquire higher ratings as compared to their competitors.

The new update also brings a potentially unpleasant feature for businesses in the form of an option to mute a Bot conversation similar to how they may mute their friends on Facebook. This provides a challenging opportunity for businesses to opt for a sound strategy that provides a favourable conversation experience to ensure the Bot is not silenced by the user.

(Image source: Facebook)

The Evolution of Chat Bots and the Future

June 22, 2016Blogbots, chat bot marketing, chat bots, messenger botnewsposter

As the world moves into the era of conversational user interfaces, chat bots have taken the world by a storm. However, if you have been around for a long time you would remember one of the oldest bots on AIM messenger, the Smarter Child. Over time with the advancement of technology the complexity and usefulness of chat bots have greatly improved with newer bots that cater to specific needs. The evolution is so immense that it has given rise to bots showcasing their own unique personalities. Take the instance of bots like Apple’s Siri or Amazon’s Alexa, bots can now perform a large number of tasks and replicate an almost human like interaction across the board.

With Facebook announcing Messenger bots at the F8 conference, companies all around the globe have been rushing to create their own versions that fulfill a certain criteria of interaction. From booking flights to restaurant reservations, bots are capable of providing a seamless interaction keeping the user hooked to its conversations and provides businesses the opportunity to interact with their users in a revolutionary manner.

For many businesses, the chat bot can provide a consistent tone of voice and serve as a “friend” to rely on for various suggestions and queries. The bot can be imagined as being the front desk executive’s online solving problems one chat at a time.

With the technology surrounding bots improving each day, the future seems promising for chat bots. However, it is important to note that a chat bot cannot be a complete replacement for human interaction unless the bots are developed to understand the nuances of human behavior including quirks like spelling errors or sarcasm. Until then, developers may draw a line where the bot conversation ends and human interaction takes over to seal the deal.

For more insights on Chat #Bots and Digital Marketing, get in touch with us at [email protected]

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