Travel Quest
An immersive experience to increase Awareness of Destinations Serviced from Changi Airport and the Airlines that service those destinations
Changi Airport / Travel Quest
Microsites
KRDS Scope
- Art Direction
- Concept
- Interactive Design
Brief
The challenge was to create an immersive campaign that made users affirm their love for travel while learning about interesting destinations.
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Concept
The ‘Changi Travel Quest’ was created as an interactive quiz using Facebook Canvas that encourages the users to select a destination that is serviced from Changi Airport. The user is then asked to find the destination city on an embedded google map by dragging and dropping a pin on the map and confirming their answer.
The user gets attempts to answer this within 1 minute. If the user gets it correct, she then has to select an airline they feel services that destination from Changi Airport. Some of the destinations also had a bonus question of the popular landmarks image that the user has to guess the name within 30 seconds.
The entire travel quest experience was created using Facebook Canvas. Users could invite their friends to play the game and increase their chances of winning a real travel experience at the end of the game.
Results
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760 000
Impressions received on the page
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78 000
Sessions
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195 000
Unique users (37% returned to the application)
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198 690
Travel questions answered by users
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19 544
App authorizations to play to travel quest