Concept

For the new year, users were given the chance to share their joyous moments of the past year on social media.Walls wanted to encourage users to spread the joy and love on New Year’s. The ‘Taste Joy’ campaign used a Facebook application to create their own personalized videos using a smile detector technology. The app tracks the number of smiles uploaded in each photograph and at the end of the campaign users could see how happy they were during the last year.