KRDS Case Study

Interactive game for company employees to highlight brand values

BNP Paribas / Photo contest campaign

Micro Site

KRDS Scope

Brief

Enhance the company culture by getting employees involved in fun company activities which highlight the brand values.

KRDS Case Study

Concept

launch an internal photos contest, under the theme ”BNP Paribas Way”, highlighting the 8 values of the brand.

The photos of each value with the most votes will be chosen for the next year corporate calendar.

Lucky voters will be chosen during the whole voting process as well as at the end of the contest

KRDS Case Study