Live Quiz
a playful digital experience during the event for all attendees
Thomas Cook / Live Quiz
Micro Site
KRDS Scope
Brief
During Thomas Cook’s launching media event in China, impress attendees by enhancing Thomas Cook’s digital mindset.Create a playful digital experience during the event for all attendees.
.
Concept
Live Quiz during the event !
Let all participants compete against one another to win 10K RMB Thomas Cook prize.
Results
-
90%
of media attendees participated to the quiz