KRDS MIDDLE EAST BAGS SOCIAL MEDIA MANAGEMENT FOR RENAULT TRUCKS MIDDLE EAST
Published on 22 Jan '18
The Social Media and Digital Agency has extended its services to Renault Trucks for Middle East in December 2017. The objective of this partnership is to create a digital presence for the brand on leading Social Media platforms like Facebook and LinkedIn.
Farida Timsiet, Marketing & Communication Manager for Renault Trucks Middle East says, “We started working with KRDS a couple months ago; after a brief meeting they quickly understood our needs and presented the strategy for our facebook page. Our Community Manager is very hands-on and dedicated for our page; she takes initiatives and makes a lot of suggestions for the page; which is exactly what we needed.”
The main objective is to reach out the existing fan base of Renault Trucks and carve out a niche audience, interested in automotive innovations. With majority of content consumers moving to the digital landscape, KRDS hopes to provide an outlet, which bridges the gap between the brand, and its patrons.
So far, the digital agency has created a mélange of animated and static content that focuses on the brand’s identity and yet makes it accessible through digital friendly content.
Keeping in mind the various scopes of interest for the consumers, the agency has focused it’s content on Brand Identity, heritage of Renault Trucks, and Behind the scenes snippets and more.
About KRDS MIDDLE EAST:
KRDS Middle East is a part of the KRDS Group, a network founded in 2008 in Paris with a headcount of over 150 employees at present and over eight offices across Europe and Asia (France, Singapore, India, China, Hong Kong and Dubai)
With a strong Social Media DNA, KRDS has grown to a full stack digital agency, with strong expertise in Dynamic Content, Mobile first approach & Customer service experience.
At the 2013 “Facebook Innovation Competition”, KRDS Group was the only non-American contestant to have won among the 260 agencies. KRDS Group has handled over 2000 social campaigns across 30 countries for some of the world’s most prestigious brands, such as DBS, AIA, Peugeot, Danone, Microsoft, LVMH, Unilever, Veuve Clicquot, Nestlé, Tag Heuer, Air France and L’Oréal.
In the Middle East, the agency has provided digital solutions for brands like Majid Al Futtaim, Ooredoo, Nespresso, Nissan, Ministry of tourism, Oman, Osram Automitive Lighting and MIE Events.
KRDS Group counts Ardian (ex Axa Private Equity) as an investor and is part of R3 Social 40 – an initiative from global consulting firm, R3, to showcase forty of the world’s best Social Media agencies across globe.
Name : Leonard Guillermin
Role : General Manager, KRDS MENA
Phone no. : 055-847-1264
KRDS email : [email protected]