The Social Media and Digital Agency has supported MIE Events by providing content for their Facebook and Twitter pages since April 2016.

MIE Group is a professional Exhibition, Trading and consulting organization. Under the background of “One Belt, One road”, MIE has already successfully held several high quality Chinese goods exhibitions in the countries along the route, together with China sourcing workshop and cultural exchange activity, successfully building up the brand “China Trade Week”.

KRDS has managed Social Media Marketing for China Trade Week in Ghana, Kenya, Ethiopia, UAE and Morocco.

Michelle Meyrick, International Event Director for MIE Event, says, “KRDS has had a big contribution towards the success of our event marketing spanning across the Middle East and Africa. From the very first meeting the team has been highly professional and easy to work with. The social media engagement in all 5 countries in 2017 had surpassed our expectations and their post creativity has taken the burden off us. We hope to continue working with them for many years to come.”

The content for these pages was created to focus on Chinese culture and the relationship between China and the host country. The idea was to generate an interest from the users and to create interactive content in the form of Gifs and Illustrations.

The agency also provides real time coverage of the event.

About KRDS MIDDLE EAST:

KRDS Middle East is a part of the KRDS Group, a network founded in 2008 in Paris with a headcount of over 150 employees at present and over eight offices across Europe and Asia (France, Singapore, India, China, Hong Kong and Dubai)

With a strong Social Media DNA, KRDS has grown to a full stack digital agency, with strong expertise in Dynamic Content, Mobile first approach & Customer service experience.

At the 2013 “Facebook Innovation Competition”, KRDS Group was the only non-American contestant to have won among the 260 agencies. KRDS Group has handled over 2000 social campaigns across 30 countries for some of the world’s most prestigious brands, such as DBS, AIA, Peugeot, Danone, Microsoft, LVMH, Unilever, Veuve Clicquot, Nestlé, Tag Heuer, Air France and L’Oréal.

In the Middle East, the agency has provided digital solutions for brands like Majid Al Futtaim, Ooredoo, Nespresso, Nissan, Ministry of tourism, Oman, Osram Automitive Lighting, and Renault Trucks.
KRDS Group counts Ardian (ex Axa Private Equity) as an investor and is part of R3 Social 40 – an initiative from global consulting firm, R3, to showcase forty of the world’s best Social Media agencies across globe.

PRESS CONTACT:

Name : Leonard Guillermin
Role : General Manager, KRDS MENA
Phone no. : 055-847-1264
KRDS email : [email protected]

The Social Media and Digital Agency has extended its services to Renault Trucks for Middle East in December 2017. The objective of this partnership is to create a digital presence for the brand on leading Social Media platforms like Facebook and LinkedIn.

So far, KRDS has created a Facebook page and a LinkedIn page, which reflects the brands ideology of Innovation, Robustness, and Customer Intimacy.

Farida Timsiet, Marketing & Communication Manager for Renault Trucks Middle East says, “We started working with KRDS a couple months ago; after a brief meeting they quickly understood our needs and presented the strategy for our facebook page. Our Community Manager is very hands-on and dedicated for our page; she takes initiatives and makes a lot of suggestions for the page; which is exactly what we needed.”

The main objective is to reach out the existing fan base of Renault Trucks and carve out a niche audience, interested in automotive innovations. With majority of content consumers moving to the digital landscape, KRDS hopes to provide an outlet, which bridges the gap between the brand, and its patrons.

So far, the digital agency has created a mélange of animated and static content that focuses on the brand’s identity and yet makes it accessible through digital friendly content.

Keeping in mind the various scopes of interest for the consumers, the agency has focused it’s content on Brand Identity, heritage of Renault Trucks, and Behind the scenes snippets and more.

About KRDS MIDDLE EAST:

KRDS Middle East is a part of the KRDS Group, a network founded in 2008 in Paris with a headcount of over 150 employees at present and over eight offices across Europe and Asia (France, Singapore, India, China, Hong Kong and Dubai)

With a strong Social Media DNA, KRDS has grown to a full stack digital agency, with strong expertise in Dynamic Content, Mobile first approach & Customer service experience.

At the 2013 “Facebook Innovation Competition”, KRDS Group was the only non-American contestant to have won among the 260 agencies. KRDS Group has handled over 2000 social campaigns across 30 countries for some of the world’s most prestigious brands, such as DBS, AIA, Peugeot, Danone, Microsoft, LVMH, Unilever, Veuve Clicquot, Nestlé, Tag Heuer, Air France and L’Oréal.

In the Middle East, the agency has provided digital solutions for brands like Majid Al Futtaim, Ooredoo, Nespresso, Nissan, Ministry of tourism, Oman, Osram Automitive Lighting and MIE Events.
KRDS Group counts Ardian (ex Axa Private Equity) as an investor and is part of R3 Social 40 – an initiative from global consulting firm, R3, to showcase forty of the world’s best Social Media agencies across globe.

PRESS CONTACT:

Name : Leonard Guillermin
Role : General Manager, KRDS MENA
Phone no. : 055-847-1264
KRDS email : [email protected]

What started as a side project for one of the cofounders of KRDS, a leading Digital Marketing Agency, has now turned into a popular web comic among developers, for its spot-on observations of life as a coder.

CommitStrip is a web comic strip on the daily experiences and struggles as a full time developer.  CommitStrip is the kind of thing developers would like to read between two cups of coffee. CommitStrip got off the ground in 2012 and now boasts a global readership of over 500,000 visitors per month . The most viral post, Terminal Forever was seen over 1 million times and shared 30,000 times across all social media.

As more users turned to the website, there was a possibility that finding a particular comic strip around a topic would pose a challenge. Thus, KRDS developed a Chatbot for CommitStrip readers on Facebook to let them look for a particular comic strip simply by answering some questions and interacting with the Bot.

The central idea was to provide a mobile-friendly and frictionless access to the database of close to 1,000 strips created to this day. That’s why the chatbot was done on Facebook Messenger, an app that most readers would have on their phone.

KRDS considered that marrying comic strips – a great and underrated way to tell stories in the mobile era, to a Messenger chatbot – the latest of today’s intuitive digital communication channels, was a winning combination for users.

The chatbot can be accessed at m.me/wearecoders (or on CommitStrip’s Facebook account by messaging the page).  The Chatbot can be used to view the 5 latest posts, the best comic of the month and also enables users to search for a comic based on keywords.

The popularity of KRDS’ CommitStrip transcends into all media, so much so that when a Kickstarter campaign was launched to turn the comic strips into a book – within a month, the goal was reached and over 5,000 books were published and shipped to its avid readers.

CommitStrip aims to continue exploring the idea of bringing the experiences of techies across the world into life, on the web space.

Visit the Microsite

Disney India wanted to celebrate Mickey Mouse’s Birthday (18th November) along with their beloved fans in India. Social & Digital Agency KRDS India was roped in to ideate and develop the “Add Ears to your Picture” campaign.
The campaign was launched on 11th November 2016, a week before Mickey’s Birthday.
The Objective of the campaign was to build an interesting experience for Mickey’s Fan’s to wish their much loved Character on his Birthday.

Add Ears to Your Picture

KRDS India built Disney’s microsite and invited people to wish Mickey a Happy Birthday by uploading their photos and adding the iconic Mickey’s Ears to their picture. The user could also add a birthday wish to Mickey and share it on Social Media.

The Mickey Mouse ears were made available as a layer on top of the uploaded users’s picture. The user was given the option to re-size / rotate the Ears to position it correctly on their picture.

The Gallery

After positioning the Mickey ears, users could enter their Birthday Message on the website. All the submissions were captured in a Gallery that was made available on the website. The users were also given an option to share the image over Social Networks or download it on their devices.

Loyal fans of Mickey Mouse were overjoyed to celebrate the character’s Birthday and be a part of the Disney Magic.

The Results

There are over 55,000 users who have added Ears to their Pictures and shared them on Social media and users spent an average of 3 Min 40 Secs on the microsite browsing through the submissions of other people.

As fans of cricket and MS Dhoni eagerly await the biopic made on his life and journey from an eager Ranchi boy to the most successful Captain of the Indian Cricket Team, Fox Star Hindi wanted to create a unique engagement to identify the Greatest Dhoni Fan!

Having worked with digital activations for movies like Bahubali, PK, Bajrangi Bhaijaan, Airlift and others, KRDS India suggested to develop an engaging Facebook Chatbot that can interact with users and challenge them with trivia about M.S Dhoni.

The Facebook Chatbot, that is currently hosted on the Messenger of Fox Star Hindi is accessible both on desktop and mobile. To play the game, users can either search for “Fox Star Hindi” on their Facebook Messenger, or just visit Fox Star Hindi page and click on “Message” .
The BOT is a Trivia BOT, which asks the users 10 random questions on M.S Dhoni. For every correct answer you score a “SIX” and for every wrong answer you lose a Wicket.
Questions range from famous innings played by MS Dhoni, cricket stats and his partnerships leading to victory. At the end of the quiz the user then receives a personalized message with the signature of MS Dhoni announcing them as his biggest fan on Facebook.
Users can then post this message on their timeline, share this game with their friends and view the trailer of the movie.
The bot is available by messaging the page at : https://www.facebook.com/foxstarhindi

As fans of cricket and MS Dhoni eagerly await the biopic made on his life and journey from an eager Ranchi boy to the most successful Captain of the Indian Cricket Team, Fox Star Hindi wanted to create a unique engagement to identify the Greatest Dhoni Fan!

Having worked with digital activations for movies like Bahubali, PK, Bajrangi Bhaijaan, Airlift and others, KRDS India suggested to develop an engaging Facebook Chatbot that can interact with users and challenge them with trivia about M.S Dhoni.

The Facebook Chatbot, that is currently hosted on the Messenger of Fox Star Hindi is accessible both on desktop and mobile. To play the game, users can either search for “Fox Star Hindi” on their Facebook Messenger, or just visit Fox Star Hindi page and click on “Message” .
The BOT is a Trivia BOT, which asks the users 10 random questions on M.S Dhoni. For every correct answer you score a “SIX” and for every wrong answer you lose a Wicket.
Questions range from famous innings played by MS Dhoni, cricket stats and his partnerships leading to victory. At the end of the quiz the user then receives a personalized message with the signature of MS Dhoni announcing them as his biggest fan on Facebook.
Users can then post this message on their timeline, share this game with their friends and view the trailer of the movie.
The bot is available by messaging the page at : https://www.facebook.com/foxstarhindi/

BNP Paribas is one of the best-positioned international financial institutions with an uninterrupted presence in Asia Pacific since 1860. On the occasion of its launch on WeChat, BNP Paribas wanted to communicate its digital presence in an effective way to its audience with an innovative campaign. BNP Paribas then roped in Social & Mobile Agency KRDS Shanghai known for its prominent WeChat expertise to recruit BNP Paribas followers on WeChat.

Thus, the internal campaign ‘BNP Paribas Brand Ambassador’ was launched by KRDS Shanghai and BNP Paribas on WeChat on August 16 – August 25 2016.

The campaign strategy included recruiting new members using a unique QR code assigned to each employee. Following this, the employee was encouraged to share their unique code with BNP Paribas stakeholders (clients and partners) so they can scan the code to follow BNP Paribas on WeChat.

The focus was to build a relevant and rich community on the WeChat account and this was possible through the external connections of BNP Paribas employees.

The campaign was launched successfully on August 16th and hit over 3 times the target followers within 3 days of the campaign.

Maggie MA, Head of Brand & Communications, China at BNP Paribas commented:

“We are very pleased to see the big success of our very first digital campaign on WeChat. Appreciate KRDS for their expertise and flexibilities in responding to our requests. We look forward to continuing the cooperation as we gradually build up the BNP Paribas presence in the digital marketplace.”

Aurelien Ferrie, General Manager, Greater China at KRDS Shanghai added:

“We are very proud to welcome BNP Paribas as a new client and genuinely appreciate their trust in our WeChat expertise. At KRDS, we strongly believe brands should leverage all their assets to build a successful WeChat strategy and campaign. Staff is one of the most powerful resources as they best represent the brand in front of clients and partners and so we deemed it important for them to be included in this WeChat strategy. We are glad BNP Paribas believes the same.”

KRDS Shanghai also bagged a Community Management contract with BNP Paribas for a period of 1 year and upcoming social media and digital campaigns.