DISCOVER TURKEY
A Fantasy Tour of Turkey and an immersive digital experience powered by aerial panoramas & videos
MAKE MY TRIP / DISCOVER TURKEY
Mobile Apps
KRDS Scope
- Art Direction
- Concept
- DESIGN MOBILE
- HTML Integration
- Illustration
- INTERACTIVE
Brief
Turkey was chosen as the hottest summer destination by MakeMyTrip. They asked KRDS to promote the destination in a very unique way which provides a super rich experience to the users.
Concept
A Fantasy Tour of Turkey through specially created immersive experience with aerial panoramas and videos.
Take up the virtual journey through 5 cities and 15 attractions through this virtual tour game.
KRDS Team flew to Turkey for one week to shoot aerial panoramas and 360 degree videos for the campaign.
Results
-
19 000+
visitors
-
3 mins
Average time spent / visit
-
1 000+
Users completed all 15 levels
APPLICATION FLOW
The User lands on 3D Map of Turkey and chooses his destination to begin the game and new experience. User can see the snapshots of attractions in each destination on the map itself. Navigate the Aerial Panoramas with click of your mouse to experience Istanbul and the Blue Mosque.
WINNER
Every participant who completed the game gets a discount voucher which can be used on makemytrip.com
