Tag Archives: tiktok

Monday Morning Learning – 31 August 2020

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Facebook Warns of Major Impacts to Audience Network Effectiveness Due to iOS 14 Update

Facebook has warned Audience Network advertisers that coming updates to user privacy settings as part of iOS 14, which is set to be rolled out by Apple next month, will severely impact the effectiveness of their ads, and may render the option completely ineffective in some instances.

https://www.socialmediatoday.com/news/facebook-warns-of-major-impacts-to-audience-network-effectiveness-due-to-io/584206/

TikTok CEO Resigns as Oracle-Lead Bid Becomes the Lead Contender in the Acquisition Race

The biggest news out of TikTok is the resignation of newly appointed global CEO Kevin Mayer, who only took on the new role back in May.

https://www.socialmediatoday.com/news/tiktok-ceo-resigns-as-oracle-lead-bid-becomes-the-lead-contender-in-the-acq/584292/

TikTok Shares Official User Counts as Discussions Continue on Takeover Bids

https://www.socialmediatoday.com/news/tiktok-shares-official-user-counts-as-discussions-continue-on-takeover-bids/584133/

TikTok has revealed its actual user counts for the first time, which detail TikTok-specific user numbers, not incorporating usage of the Chinese version of the app, called ‘Douyin’.

Much has been made of TikTok’s meteoric growth, with the app reaching 2 billion total downloads worldwide back in April this year. That led to some confusion over the app’s actual usage, with some conflating download numbers with user counts, and comparing TikTok to Instagram and Facebook in terms of user numbers.

Further Concerns Around App Store Policies

Facebook has said that it tried to be more transparent with its users as to where any money raised via its new paid events tool will go, with respect to fees and charges implemented by the App Store, but was blocked from doing so by Apple, who is already going through antitrust litigation.

https://www.socialmediatoday.com/news/facebook-looks-to-add-pressure-to-apple-and-further-emphasize-concerns-arou/584373/

Facebook has unloaded a bunch of new updates for its eCommerce tools

Facebook’s rolling out a new ‘Shop’ tab on Facebook. There will be a new, dedicated Shopping tab will be available in the options menu, and will showcase a range of businesses that are selling products directly on the platform.

Checkout on Instagram is being added to all US businesses and creators. To use checkout, businesses must have Shops and use Facebook Commerce Manager or our partners Shopify and BigCommerce.

https://www.socialmediatoday.com/news/facebook-adds-facebook-shop-tab-expands-facebook-and-instagram-shops-to-al/584122/

Instagram finds new ad space at the end of your feed with the launch of ‘Suggested Posts’ feature

Instagram has found a new place to display ads: at the end of your feed. Instagram alerts users when they’ve scrolled through all the new content in their Instagram feed, with a notice reading “You’re All Caught Up” that appears on the screen. Now, Instagram says it will use this space to suggest new, organic posts for users to view as well as ads.

Instagram finds new ad space at the end of your feed with launch of ‘Suggested Posts’ feature

Monday Morning Learning – 8 June 2020

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From Takeovers to Top View ads, What It Costs to Advertise on TikTok

Ads start at $8 per cost-per-thousand-impressions in the U.K. Also, they require advertisers to spend a minimum of $25,000. The platform isn’t for those advertisers looking for cheap viral marketing campaigns. Rather, it’s a premium media buy for those with deep pockets. More details on ads and pricing in the article.

From Takeovers to Topview ads, what it costs to advertise on TikTok

TikTok Shares Case Study on How to Implement a Branded Hashtag Campaign

Brands create a specific hashtag linked to a video challenge, which they can then use to expand their messaging by facilitating an interactive, engaging video response campaign. That’s not necessarily easy – you can’t just come up with an idea and expect TikTok users to follow along.

https://www.socialmediatoday.com/news/tiktok-shares-case-study-on-how-to-implement-a-branded-hashtag-campaign/579330/

Instagram Tests New Format for Recommended Content Listings Below the ‘All Caught Up’ Marker

Instagram is testing a new format for its suggested follow listings which would appear within your main feed, below newly posted updates. The new recommendation listings appear within the main feed, with separate tabs for ‘Suggested’ and ‘Older’ posts. The ‘Older’ listing takes you back to posts that you’ve already seen.

https://www.socialmediatoday.com/news/instagram-tests-new-format-for-recommended-content-listings-below-the-all/579256/

How Social Platforms are Responding to the #BlackLivesMatter Protests Across the US

With #BlackLivesMatter protests being held in various cities across the US in response to the death of George Floyd at the hands of Minneapolis police, social media platforms have also been adding their support to the cause.

https://www.socialmediatoday.com/news/how-social-platforms-are-responding-to-the-blacklivesmatter-protests-acros/578908/

Facebook Creates Shopping Data Sets to Make More Humanlike Chatbots

Facebook researchers this week introduced Situated Interactive MultiModal Conversations (SIMMC), a novel research direction aimed at training AI chatbots that take actions like showing an object and explaining what it’s made of in response to images, memories of previous interactions, and individual requests. They detail new data sets designed for this purpose containing around 13,000 human-to-human dialogs across two domains — furniture and fashion — along with several tasks framed as objective evaluation protocols.

Facebook creates shopping data sets to make more humanlike chatbots

YouTube Rolls Out Video Chapters to All Creators

After testing them out with selected users over the last month, YouTube is now officially launching its new chapters segmentation display for video clips. YouTube has built-in haptic feedback on mobile – “so users will feel a slight “thump” that informs them they’re moving into a new chapter”. On platforms where haptic feedback is not available, YouTube will ‘snap’ you to the start of each chapter.

https://www.socialmediatoday.com/news/youtube-rolls-out-video-chapters-to-all-creators/578811/

Monday Morning Learning – 18 May 2020

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Why Marketers Aren’t Spending On Tiktok Despite Its Explosive Growth

According to a leaked pitch deck, TikTok offers brands various advertising campaigns such as in-feed videos, brand takeover, creating a hashtag challenge, building a branded lens on the platform, and custom influencer package. However, despite its wide reach of over 800 million users monthly globally, marketers do not seem to be too keen on pushing its marketing efforts on the platform.

https://www.marketing-interactive.com/analysis-why-marketers-are-hesitant-to-get-onboard-tiktok

Instagram Officially Launches Option to Share Instagram Live Broadcasts to IGTV

As per Instagram:

– Live video replays won’t include any likes or comments from your original live video

– The number of viewers for your live video will restart once you share it to IGTV

– You won’t be able to edit or trim your live video before sharing it to IGTV

https://www.socialmediatoday.com/news/instagram-officially-launches-option-to-share-instagram-live-broadcasts-to/577995/

Facebook Adds Messenger Rooms for Groups and Events

While it’s still in the process of rolling out its new Messenger Rooms group video chat feature to all users, Facebook has today announced that Messenger Rooms will also be available within groups and events, providing another engagement option within smaller audience subsets.

https://www.socialmediatoday.com/news/facebook-adds-messenger-rooms-for-groups-and-events/577918/

LinkedIn Launches its Own Polls Option to Facilitate More Engagement

After it was spotted in testing last month, LinkedIn has now officially launched its new native polls option, providing another way to gather feedback and boost engagement on the platform.

https://www.socialmediatoday.com/news/linkedin-launches-its-own-polls-option-to-facilitate-more-engagement/577824/

LinkedIn Rebrands Editorial Team to LinkedIn News as it Continues to Expand News Coverage and Content

Editors play a central role in LinkedIn’s professional community, from original reporting to cultivating/curating conversations from members, Influencers and publishers. Their intent is to give professionals the news and views they need now to stay informed and to build their voices. To help members connect with this content, they are launching a distinct editorial identity – LinkedIn News – that positions them as a “trusted professional news brand”.

https://www.socialmediatoday.com/news/linkedin-rebrands-editorial-team-to-linkedin-news-as-it-continues-to-expand/578006/

Google Chrome adds new tab grouping feature to make organisation easier

Users will soon be able to start grouping their tabs, eg by topic or by urgency, etc.

https://www.express.co.uk/life-style/science-technology/1283117/Google-Chrome-next-update-will-make-browsing-easier

Monday Morning Learning – 4 May 2020

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Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts

  • Facebook will soon double the capacity of group video calls on WhatsApp from 4 to 8 participants
  • Over on Messenger, Facebook is adding new effect tools to improve video chat presentations. Facebook’s adding 360 virtual backgrounds to change the look of where you are in video calls.
  • Messenger Rooms option that will be hosted in Facebook Messenger, but will be made available across all of Facebook’s apps, providing a new option for people that want to set up virtual, unplanned hangouts to catch up. 
  • Instagram Live is coming to desktop PCs

URL: https://www.socialmediatoday.com/news/facebook-outlines-a-range-of-new-video-tools-including-messenger-rooms-for/576758/

TikTok is testing a ‘shop now’ button for influencer videos

TikTok is testing a new ad format that links advertisers to its prominent influencers to let those creators display a prominent call-to-action button in their videos, according to people familiar with the matter. The ad revenue will be split between TikTok and the influencer.

URL: https://digiday.com/marketing/tiktok-is-testing-a-shop-now-button-for-influencer-videos/

Why User-Generated Content Should Be at the Heart of Marketers’ Post-COVID Playbooks

Identifying content opportunities in a post-COVID world via trust, social proof, human connection and understanding the new consumer behaviour

URL: https://www.socialmediatoday.com/news/why-user-generated-content-should-be-at-the-heart-of-marketers-post-covid/577063/

Facebook is Adding New Location Transparency Listings on Posts from Pages with High Reach

Facebook is adding new location markers on individual business profile posts, on both Facebook and Instagram, which will highlight where the managers of that page or account are primarily located, helping to provide additional context.

URL: https://www.socialmediatoday.com/news/facebook-is-adding-new-location-transparency-listings-on-posts-from-pages-w/576579/

Facebook Invests $5.7 Billion in India’s Jio Platforms.

The deal would bring together JioMart in its WhatsApp platform to enable people to connect with businesses. India will be a testing ground for WhatsApp payment services. 

URL: https://about.fb.com/news/2020/04/facebook-invests-in-jio/

Monday Morning Learning – 16 March 2020

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TikTok Tests New Options to Add External URLs to Clips & Comment Downvoting

Last October, TikTok began testing a new option which enabled selected users to add Wikipedia links to their clips in order to provide more context on certain elements. Now TikTok appears to be expanding that option – user Sam Schmir has provided these screenshots of a new set of options in the ‘Add Link’ prompt which would enable creators to attach a link to Wikipedia, Yelp or TripAdvisor in their video post.

https://www.socialmediatoday.com/news/tiktok-tests-new-options-to-add-external-urls-to-clips-comment-downvoting/573758/

YouTube Switches ‘Trending’ Tab to ‘Explore’ Which Will Highlight More Content Categories

YouTube is replacing the ‘Trending’ tab in its app with a new ‘Explore’ listing, which will showcase more video categories, along with popular videos, in order to prompt broader discovery.

https://www.socialmediatoday.com/news/youtube-switches-trending-tab-to-explore-which-will-highlight-more-cont/574143/

Instagram Bans Searches for COVID-19 AR Effects, Adds New Information Prompts in Home Feeds

After adding new information prompts and links to official resources in related search queries last week, Instagram is now expanding on its COVID-19 response tools, with additional information panels in the main feed and a ban on searches for coronavirus related AR masks.

https://www.socialmediatoday.com/news/instagram-bans-searches-for-covid-19-ar-effects-adds-new-information-promp/574140/

TikTok Continues to Gain Momentum, But Challenges Remain in Maximizing the App’s Growth

TikTok was the most downloaded non-game app worldwide last month, outperforming both WhatsApp and Facebook. TikTok installs are up 96% year-over-year, with the COVID-19 outbreak seemingly fueling increased adoption as people look to keep themselves entertained while reducing their time spent in public.

https://www.socialmediatoday.com/news/tiktok-continues-to-gain-momentum-but-challenges-remain-in-maximizing-the/574134/

Snapchat Launches ‘Lens Web Builder’ to Simplify the Creation of AR Lens Campaigns

With Snapchat’s AR Lens ads driving significant engagement and interaction in the app, the platform is now looking to open up the option to more brands, with a simplified AR Lens campaign option that enables businesses to build custom Lenses based on pre-made templates and/or Snap’s library of 3D objects.

https://www.socialmediatoday.com/news/snapchat-launches-lens-web-builder-to-simplify-the-creation-of-ar-lens-ca/573982/

Facebook Stories Tests Cross-Posting to Instagram

Facebook is testing the option to cross-post Stories to Instagram, instead of just vice-versa. Hopefully, that means the two apps will finally sync up the “already viewed” status of cross-posted Stories so we don’t have to watch reruns any more.

Facebook Stories tests cross-posting to its pet, Instagram