BNP Paribas Launches a WeChat Live Interaction During its Annual Dinner
Published on 28 Feb '17
27th February 2017, Shanghai:
BNP Paribas is one of the best-positioned international financial institutions with
an uninterrupted presence in Asia Pacific since 1860. As the financial year begins, BNP Paribas hosted its annual dinner to celebrate its employees at Changzhou and Tianjin, with over 200 guests at each location.
It is a common tradition at BNP Paribas to have a series of fun events for its employees at the dinner. This year, BNP Paribas wanted to host innovative digital interactions for its employees. Thus, BNP Paribas roped in Social & Mobile Agency KRDS Shanghai to develop a WeChat live quiz for the guests.
The WeChat live interactions included a set of two quizzes on the rich history of BNP Paribas and staff anecdotes, and a voting system to elect the best show of the night on WeChat. Live leaderboards and countdowns were displayed on a main screen to push engagement and enhance a friendly competitive spirit among the guests. The interaction was a soaring success as many employees were thrilled to compete with each other and in the process, were also recruited on the WeChat account.
Maggie MA, Head of Brand and Communications, China at BNP Paribas commented:
“The Annual Dinner is one of the most important events of the year for BNP Paribas employees in China. We welcome our employees to the event to celebrate our success and hard work together. Compared to traditional dinner, a WeChat live interaction enabled all our staff onsite to participate with enthusiasm. The staff was able to enjoy competing with each other while learning about BNP Paribas’ history in an interesting manner.”
Commenting on this, Aurelien Ferrie, the General Manager at KRDS Greater China said, “KRDS believes WeChat can be more than a digital marketing platform for brands. As a daily life tool for people in China, brands can leverage WeChat in many aspects of their corporate life, like an annual dinner party to strengthen ties with employees, just like BNP Paribas did with its live WeChat interaction.”
The winners of the quiz went home with exciting prizes and the interactive session saw a participation of over 95% employees in the WeChat live.