Disney India partners with KRDS India to celebrate Mickey Mouse’s Birthday with an Innovative Campaign !
Published on 29 Nov '16
Disney India wanted to celebrate Mickey Mouse’s Birthday (18th November) along with their beloved fans in India. Social & Digital Agency KRDS India was roped in to ideate and develop the “Add Ears to your Picture” campaign.
The campaign was launched on 11th November 2016, a week before Mickey’s Birthday.
The Objective of the campaign was to build an interesting experience for Mickey’s Fan’s to wish their much loved Character on his Birthday.
Add Ears to Your Picture
KRDS India built Disney’s microsite and invited people to wish Mickey a Happy Birthday by uploading their photos and adding the iconic Mickey’s Ears to their picture. The user could also add a birthday wish to Mickey and share it on Social Media.
The Mickey Mouse ears were made available as a layer on top of the uploaded users’s picture. The user was given the option to re-size / rotate the Ears to position it correctly on their picture.
After positioning the Mickey ears, users could enter their Birthday Message on the website. All the submissions were captured in a Gallery that was made available on the website. The users were also given an option to share the image over Social Networks or download it on their devices.
Loyal fans of Mickey Mouse were overjoyed to celebrate the character’s Birthday and be a part of the Disney Magic.
There are over 55,000 users who have added Ears to their Pictures and shared them on Social media and users spent an average of 3 Min 40 Secs on the microsite browsing through the submissions of other people.