Hong Kong Disneyland Launches a Marvel Superhero Bot

Published on 06 Sep '17

Hong Kong Disneyland recently launched the much awaited Marvel Superhero experience with Iron Man, Captain America and Spiderman meetings guests at Hong Kong Disneyland, and wanted to promote the campaign by creating an innovative digital experience where users could establish a personal connect to the Marvel characters.

Thus, together with Isobar, Hong Kong Disneyland roped in Social & Mobile Agency KRDS Hong Kong to develop a Marvel Chatbot on Facebook Messenger.

The Chatbot invites users to join the Marvel team as a superhero and asks them a set of questions to test their superhero abilities. At the end of the quiz, users are given a personalized marvel poster with their name.

ogether with Isobar, KRDS was tasked with drafting the questions for the Chatbot, developing it and testing it for bugs along with tracking its performance. The Chatbot is available in Traditional Chinese and English.

Commenting on the campaign, Brice Le Guen, Director at KRDS Hong Kong said:

“A Chatbot is a great tool to interact with your audience in an immersive way and this Chatbot will give loyal fans of Marvel and Hong Kong  Disneyland an opportunity to have a personal connect with the story. It was an honour lending our digital expertise to this project along with Isobar and Disneyland Hong Kong to bring their vision to life. ”

The Chatbot can be accessed on Facebook Messenger by clicking here: https://www.messenger.com/t/marvelsuperherosummer