KRDS Singapore was adjudged Mobile Agency of the Year as well as Specialist Agency of the Year
Published on 19 Jul '17
When we started KRDS Singapore towards the end of 2012, we knew it wasn’t going to be easy. The odds in the small city state have always been stacked against the new entrant. Infant mortality rate of most independent agencies is a mere 2 years. More than 75% of the independent agencies we considered competition have all evaporated. That’s what a micro-economic market can do to a newcomer.
We were willing to take the risk though, because we knew we had a rare attribute – Rapid Iteration. ‘Never giving up’ came easy to us, but iterating every aspect of the agency swiftly and steadfastly wasn’t an easy task. It meant sleepless nights, stressful close calls and hard risky decisions.
Thankfully, the effort paid off. Week before last, KRDS Singapore was adjudged Mobile Agency of the Year as well as Specialist Agency of the Year by a panel of senior client-side marketers assembled by Marketing Magazine (this year the panel included marketing leaders from brands such as Swarovski, Grab, Johnson & Johnson, HSBC, Levi Strauss & Co and more.
This exceptional honour has truly humbled us.
We were able to get here, thanks to the most amazing team. Period.
More than anything, this award is the dedication of each and every member of KRDS in the last 4 years. Thank you for the crazy after hours. Thank you for the madness. Thank you for the challenges. Thank you for persevering. Thank you for making a mark.
Honestly though, none of this would’ve been possible without our true partners in crime, our clients. We love that you challenge us. We are glad you allow us to make an ever lasting mark. We are grateful you are there with us every step of the way.
Preetham Venkky, Director @ KRDS Singapore