KRDS develops an Interactive Portal for The International Day of Yoga 2016 as part of the Ministry of Ayush Tender Win!

Published on 20 Jun '16

20th June 2016, Chennai:

KRDS India – The Social and Mobile Agency, part of the KRDS Group (Paris), won the tender for the Social Media Management services for the Ministry of AYUSH earlier this month. Under the terms of the tender, the agency will engage in curating and managing content on all social media channels of the Ministry for a period of 12 months.

As a part of the Tender, KRDS also developed an interactive Portal for the International Day of Yoga. The portal gave a one point access to all activities  about the International Day of Yoga.


The web portal can be accessed here.


To make Yoga an Integral part of everyone’s life,  the website encouraged users to take a Pledge by uploading a photo of themselves along with their name and email ID. Users also shared this on their Social Profiles using the hashtags #IDY2016, #Pledge4Yoga.


Over 1 Million people have already pledged to make Yoga an Integral part of their Life. The activity is expected to gain more momentum even after the International Day of Yoga.

 Live Broadcast

The website Live streamed the MASS YOGA DEMONSTRATION presided by the Prime Minister Shri Narendra Modi  at Chandigarh, India on 21st June 2016,  6:20 AM IST  and is expected to live stream  the INTERNATIONAL CONFERENCE ON YOGA FOR BODY AND BEYOND on 22nd & 23rd June 2016 at 10:30 AM IST.


The agency had earlier done LIVE Google Hangouts with eminent personalities like Swami Ramdev ji [ Yoga for Youth ] and Sister Shivani [ Yoga for Total Well Being ].

 Social Wall

The web portal had a provision inbuilt for all Government Officials across the Globe to upload their  International Day of Yoga celebrations photos from their respective regions / countries. These photos were displayed on the Social Wall on the website. Select Organizations were also given access to feature their photos on the Social Wall.

Additionally, the Buzz from Twitter, YouTube and Facebook was also captured.


KRDS India aims to continue providing creative solutions for The Ministry of AYUSH to effectively communicate about Indian medicine and its benefits on social channels.