KRDS Signs Fourth Growth Hacking Project with OMRON
Published on 25 Jan '17
OMRON Healthcare, a pioneer in providing clinically validated medical equipment created an innovative content platform called ‘My Health’ early last year providing users detailed insights on health and wellness.
OMRON wanted to expand their user base and performance of the platform. They roped in Social & Mobile Agency KRDS Singapore to initiate and implement a growth hacking strategy on their content platform.
Growth hacking refers to data driven decisions and detailed analysis of metrics to achieve rapid growth and effectiveness in achieving business linked KPIs. KRDS Singapore has already begun growth hacking with a deep analysis of data on the platform. The project has been a success so far with the user base and engagement increasing as a result of this constant improvisation.
KRDS Singapore has also been tasked with distributing the content via content syndication and search engine optimization for the brand.
Commenting on the win, Preetham Venkky – Director at KRDS Singapore said:
“We are quite excited to work on this retainer for a reputable healthcare pioneer like OMRON. Growth hacking as a concept goes beyond the traditional forms of distribution and relies on data-driven approach by identifying actionable insights. We are pleased to note the rapid performance and growth of the platform as a result of these data driven decisions. We look forward to our continual growth efforts for OMRON’s content platform in the coming months.”
This marks KRDS Singapore’s fourth successful growth hacking project since the beginning of the offering in 2016.