KRDS Singapore Expands Its Senior Team In Mainland China & Singapore

Published on 03 Jun '19

KRDS Singapore recently welcomed 5 senior hires to the China and Singapore offices to lead and grow different departments in their respective markets.

Joining the Senior Account Management team, we have Ken Tham (pictured first from right) who has over 6 years of experience working with both B2C and B2B brands such as P&G, Porsche, Spotify, Airbnb, Boeing, Montblanc, and HPE. Before this, Ken was an Account Manager at Ketchum where he managed up to 7 to 9 team members for both social, digital and PR work.

Shu Qi Lee (pictured second from right) from Hashmeta has joined as a Senior Account Manager in the Singapore office. She served as Account Manager and subsequently, Senior Account Manager, in Hashmeta. She has managed a few regional brands and has helped grow their digital presence. Some of them were Bosch Home Appliances Asia Pacific, TÜV Rheinland Asia & Africa, DaVinci Gourmet Asia, Tramontina South Asia and NTUC LearningHub. Shu led and won the pitch for the DaVinci Gourmet Asia social media account and spearheaded lead generation campaigns for her ex- clients, DaVinci Gourmet and NTUC LearningHub, through an effective mix of content and visual strategy, media planning & buying and gamification solutions, and results achieved exceeded the clients’ expectations. She also successfully streamlined and improved workflow and processes within the agency for better team performance and client satisfaction.

Yoganand Raju (pictured third from right) will lead the KRDS Design Team to grow their creative capabilities.

As a Creative Director at Rubecon Communications more than 6 years, he led creatives for the key accounts of the agency and worked closely with the client and the internal teams to deliver the best creative solutions for the brand. Yoga was managing teams across the department from copywriters to brand managers and other stakeholders to ensure a seamless flow of creative deliverables that are maintained at industry standards. He ensured the studio personnel are brought up to speed with the latest updates of Adobe CC and worked on design and strategy for new client pitches. He also collaborated with an array of talents such as photographers, illustrators, retouching artist etc from the country and overseas to produce the best creative solutions for the brand.

Some of the key brands that he handled were, Nippon Paint India, Hatsun dairy products, Arun Icecreams, Ibaco, Oyalo Pizza, The Times of India, Beverly Hills Polo Club, SPI Cinemas, Dalmia Bharath Cements, Schwarzkopf Professional, Star Health Insurance, TVS, Sundram Fasteners.

Mia Kuang (pictured fourth from right) will head the Community Management Team in Shanghai. Previously from MSLGROUP China, she worked with global brands like IKEA, P&G Pampers, Melco Resorts & Entertainment. Her expertise includes social media (WeChat) management and digital strategy planning. Mia led a team to maintain WeChat accounts for IKEA (3 million+ followers) and successfully attracted about 1 million+ followers in a year. She supported ‘Make Room for Life’ Campaign for IKEA, which won the Work of Excellence of MSL Global Awards; and also successfully helped her team to win new businesses including Philips, Lexington Home Brands and Rothy’s.

Miriam Dabrowa (pictured fifth from right) joined as a Senior Digital Strategist for Shanghai. Miriam was employed at We Are Social as a Global Team Project Manager and has helped Chinese brands create a global impact in the digital world. In particular, she worked on a successful campaign for Vivo Mobile during the FIFA World Cup, she helped win for her agency the award for Mumbrella Best Localisation of Global Strategy for the campaign “Inspiring Bonding Moments” for TCL. She also was largely responsible for the growth of the JAC Motors global accounts for more than 2 years.

Commenting on the rapid expansion Preetham Venkky, Director at KRDS Asia said:

“We are excited about growing the KRDS family across the various countries we are in. With these new strategic senior hires, we’re confident of delivering more exciting and innovative campaigns to existing clients and partnering with new brands. We’re confident that 2019 will prove to be another fruitful year for KRDS