KRDS Singapore & Volkswagen Launch an Innovative Campaign

Published on 20 Mar '17

To promote the Volkswagen Caddy, Volkswagen Singapore roped in Social & Mobile Agency KRDS Singapore to launch an innovative campaign involving 4 phases for customers to know more about the Caddy and everything it can do.

The campaign began with asking users to share their ideas on how the Caddy can be transformed and 10 best comments saw their idea come into life.


Later interesting facts and features of the new Caddy was posted online including suggestions from fans on which colours they preferred and an innovative Facebook Live video was broadcasted on the page.


The campaign was a success with the Caddy being seen online over 2.5 million times.

Click here to check out the entire campaign and results on Youtube. 

Visit our slideshare presentation for more insight on the campaign.