Meiji Singapore Appoints KRDS as Digital AOR
Published on 01 Jul '16
We started posting content from April this year, and just released their new website last week, accessible here.
The homepage has been revamped to automatically change 5 times a day depending on the time of day. If a user connects to the website in the morning, the content would display breakfast-related ‘Meiji Food Moments’.
The website was crafted to be fun, immersive and contains sections where, amongst other things, users can ‘Zhng’ the Hello Panda or create their own “Choco Mix” songs.
The focus on Social Media for Meiji is to create interactive posts that convey the colourful persona of the brand. The page regularly posts trendy and original content in the form of videos or gifs on relevant topics throughout the week. The posts have received a positive response from users on the page.
Oh Kah Lock, Sales & Marketing Director at Meiji Seika Singapore said:
“We are quite excited to work with KRDS Singapore as we believe their digital expertise can help us share our story more effectively and open the doors to building a much more personal relationship with our customers in Singapore.”