Michelin Tyres Appoints KRDS Middle East For Digital Duties

Published on 10 Sep '18

KRDS has won the mandate of creating and maintaining Michelin Middle East and Africa website. Michelin holds forefront positions in every tyre market in the world. The brand is known for leveraging its technological leadership, capacity for innovation to produce high-quality products and services, across the world.

KRDS is building a brand new website for establishing Michelin’s digital footprint in the Middle East and Africa region. The site is being built on a WordPress platform.

This website will harbour expert informations and guidance about tyres, from what type of tyre to use for their vehicles and how to choose the perfect tyre as well. All of the information comes with detailed specifications about each and every type of tyre. There will be a separate section on the site which will provide dealer information and help locate the closest dealer to purchase car tyres.

Apart from this, KRDS is also tasked with building a chatbot which will appear on all the pages of the website. The bot will help the users in picking out the best tyre for their cars. It will play the role of a guide and will also handle requests from the users.

David Suaza, who is responsible for Digital Marketing Operations for Michelin, India, Africa & Middle-East commented on the association with KRDS

“We are truly thrilled to work with KRDS on this project. Since the briefing process, the teams showed proactivity and accelerating ideas to offer the best-in-class solutions. At Michelin, passion, innovation and customer centricity are at the core of our success. In this process, we are always willing to embark on new adventures with a key partner like KRDS who embodies our DNA”


KRDS is a full service Digital Agency, with over 160 employees in Asia, KRDS’ focus has been on Social Media and Mobile Marketing.

Since launch, KRDS has registered double digit growth, year on year, and has worked with more than 50 brands to date. Some of the clients include DBS, Changi Airport Group, Singapore Tourism Board, Meiji, BreadTalk, Toast Box, Volkswagen, AIA, Unilever, NETS, ION Orchard, Sentosa, Sony, WWF and MoM.

KRDS has been adjudged Mobile and Specialist Agency of The Year 2017.

KRDS has excelled in developing social media strategies integrating application and microsite development, community building and management, along with social ads management. IN 2018, KRDS has also launched GramLab, a sub-agency dedicated to creating content for Instagram.


Leonard Guillermin
Director, KRDS EMEA