Monday Morning Learning – 4 May 2020

Published on 05 May '20

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts

  • Facebook will soon double the capacity of group video calls on WhatsApp from 4 to 8 participants
  • Over on Messenger, Facebook is adding new effect tools to improve video chat presentations. Facebook’s adding 360 virtual backgrounds to change the look of where you are in video calls.
  • Messenger Rooms option that will be hosted in Facebook Messenger, but will be made available across all of Facebook’s apps, providing a new option for people that want to set up virtual, unplanned hangouts to catch up. 
  • Instagram Live is coming to desktop PCs


TikTok is testing a ‘shop now’ button for influencer videos

TikTok is testing a new ad format that links advertisers to its prominent influencers to let those creators display a prominent call-to-action button in their videos, according to people familiar with the matter. The ad revenue will be split between TikTok and the influencer.


Why User-Generated Content Should Be at the Heart of Marketers’ Post-COVID Playbooks

Identifying content opportunities in a post-COVID world via trust, social proof, human connection and understanding the new consumer behaviour


Facebook is Adding New Location Transparency Listings on Posts from Pages with High Reach

Facebook is adding new location markers on individual business profile posts, on both Facebook and Instagram, which will highlight where the managers of that page or account are primarily located, helping to provide additional context.


Facebook Invests $5.7 Billion in India’s Jio Platforms.

The deal would bring together JioMart in its WhatsApp platform to enable people to connect with businesses. India will be a testing ground for WhatsApp payment services.