Tag Archives: chat bots

KRDS India, launches India’s first Celebrity based Facebook ChatBOT for the Promotion of the movie Kaabil

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As fans of Hrithik Roshan eagerly await the trailer of his upcoming movie “Kaabil”, we saw an opportunity to engage the fans in an interesting conversation with the Star himself!

Just after the success of the ChatBOT for the promotion of the movie M.S Dhoni, KRDS India suggested an engaging Facebook Chatbot on the pages of the actors Hrithik and Yami through which their fans can interact with them and receive the trailer of the movie personally on a one on one chat.

The Facebook Chatbot, that is currently hosted on the Messenger of Hrithik and Yami’s . Facebook Page  is accessible both on desktop and mobile. To interact with the stars, users can either search for the stars’ respective pages on their Facebook Messenger, or just visit their facebook pages (Hrithik Roshan | Yami Gautham) and click on “Message” .

The BOT is a simple conversational BOT that interacts with the Fans with an audio message from the Star through which they communicate that they will personally share the trailer link to those people who pinged them on messenger.
The trailer of the movie will be automatically shared on the date of the trailer launch (on 26th October) with the user through the BOT. Users also get a personally autographed poster of the movie from the star with a special message.

kaabil-bot

Top 5 Messenger Bot Updates and its Impact on Bot Strategy

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On 1st July, Facebook rolled out several new updates for the Messenger Bot. Here is a review of the top 5 new features and how it can impact your Bot strategy.

Dynamic Buttons for Quick Replies

To introduce a more direct conversation with users, ten dynamic buttons can now be accessed from the bot that are related to the most recent messages in the conversation. Instead of sourcing button selections from previous conversations, the dynamic buttons help set the conversation flow and only displays the selected user responses on the bot. This makes the chat look cleaner and provides a more human like interaction.

A New Menu Interface

In the earlier bot version, menu buttons on the bot were accessed by providing specific text commands such as ‘On Sale’ or ‘Go Shopping’. However, with the latest update we see an introduction of an icon placed on the message composer that enables users to choose from different options. This eliminates the earlier problem of starting the conversation process all over again if you were to select a second option. This saves time from the user’s point of view and makes the interaction more efficient.

The Inclusion of GIFs, Audio, Video and Files

Another important update is the inclusion of GIFS, Audio, Video and Files. You can now send a variety of content using the Messenger Bot. This opens the door for businesses to provide complex information to the user without being redirected to another channel to view the content.  Airline companies for example can make use of this update to send the user’s tickets directly on the Messenger chat. Businesses can also provide a more human like interaction by the use of GIF’s and videos that can be played directly on the Messenger.

Account Linking

Perhaps the most important update of them all is one that changes the dynamics of the Messenger Bot with its ability to sync customer accounts with messenger. Users can log in to their customer accounts on the brand’s website directly through Messenger to make payments or browse order information. This is an important update that encourages more businesses to consider the idea of investing in a Bot for Messenger owing to its ease of use for customers.

Ratings and Reviews

Users can now rate Messenger Bots and provide feedback on their experience directly on Messenger. This is an interesting new feature that will help set a new expectation for businesses to push for a better strategy and acquire higher ratings as compared to their competitors.

The new update also brings a potentially unpleasant feature for businesses in the form of an option to mute a Bot conversation similar to how they may mute their friends on Facebook. This provides a challenging opportunity for businesses to opt for a sound strategy that provides a favourable conversation experience to ensure the Bot is not silenced by the user.

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(Image source: Facebook)

The Evolution of Chat Bots and the Future

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As the world moves into the era of conversational user interfaces, chat bots have taken the world by a storm. However, if you have been around for a long time you would remember one of the oldest bots on AIM messenger, the Smarter Child. Over time with the advancement of technology the complexity and usefulness of chat bots have greatly improved with newer bots that cater to specific needs. The evolution is so immense that it has given rise to bots showcasing their own unique personalities. Take the instance of bots like Apple’s Siri or Amazon’s Alexa, bots can now perform a large number of tasks and replicate an almost human like interaction across the board.

With Facebook announcing Messenger bots at the F8 conference, companies all around the globe have been rushing to create their own versions that fulfill a certain criteria of interaction. From booking flights to restaurant reservations, bots are capable of providing a seamless interaction keeping the user hooked to its conversations and provides businesses the opportunity to interact with their users in a revolutionary manner.

For many businesses, the chat bot can provide a consistent tone of voice and serve as a “friend” to rely on for various suggestions and queries. The bot can be imagined as being the front desk executive’s online solving problems one chat at a time.

With the technology surrounding bots improving each day, the future seems promising for chat bots. However, it is important to note that a chat bot cannot be a complete replacement for human interaction unless the bots are developed to understand the nuances of human behavior including quirks like spelling errors or sarcasm. Until then, developers may draw a line where the bot conversation ends and human interaction takes over to seal the deal.

For more insights on Chat #Bots and Digital Marketing, get in touch with us at [email protected]