Tag Archives: messenger bot

KRDS India, launches India’s first Celebrity based Facebook ChatBOT for the Promotion of the movie Kaabil

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As fans of Hrithik Roshan eagerly await the trailer of his upcoming movie “Kaabil”, we saw an opportunity to engage the fans in an interesting conversation with the Star himself!

Just after the success of the ChatBOT for the promotion of the movie M.S Dhoni, KRDS India suggested an engaging Facebook Chatbot on the pages of the actors Hrithik and Yami through which their fans can interact with them and receive the trailer of the movie personally on a one on one chat.

The Facebook Chatbot, that is currently hosted on the Messenger of Hrithik and Yami’s . Facebook Page  is accessible both on desktop and mobile. To interact with the stars, users can either search for the stars’ respective pages on their Facebook Messenger, or just visit their facebook pages (Hrithik Roshan | Yami Gautham) and click on “Message” .

The BOT is a simple conversational BOT that interacts with the Fans with an audio message from the Star through which they communicate that they will personally share the trailer link to those people who pinged them on messenger.
The trailer of the movie will be automatically shared on the date of the trailer launch (on 26th October) with the user through the BOT. Users also get a personally autographed poster of the movie from the star with a special message.

kaabil-bot

11,000 Bots on Messenger and Counting

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In a blog post made on July 1, Facebook confirmed that over 11,000 Bots were now live on Messenger. Since the launch of Facebook Messenger Bots, there has been an increasing number of businesses worldwide jumping on the bandwagon to provide a unique and more efficient solution to their interaction with users.
Facebook reported that an estimated 23,000 and more developers are now signed up to use Wit.ai an application that provides tools for businesses to create their own conversational user interfaces.
However, this does not come without criticism from sceptical users. Critics argue that a bot does not add value to a conversation and often is incapable of understanding complex human interaction. Many developers still stand their ground foreseeing the future of technology and business resting on the use of chat bots on Messenger.
With Facebook’s latest updates to the user interface, many important issues have been addressed, such as a comprehensive menu of options that enables users to get a bigger picture of the bot and set expectations for what it can do. Another important addition is the ratings and review update that helps the community of users come together to share their experience and feedback about the bot.
The addition of this ratings and review update comes with a burden for developers to ensure the bot does exactly what it promises to deliver. This opens a window for healthy competition amongst businesses to acquire a higher rating than their competitors. The new update also includes an option to Mute a bot similar to how users may block their friends. This update arguably changes the Messenger Bot landscape which previously lacked the openness for feedback.
As the number of submissions for the Messenger Bot increase by each passing day, the interest in conversational user interfaces does not seem to be dying down any time soon.
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The Evolution of Chat Bots and the Future

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As the world moves into the era of conversational user interfaces, chat bots have taken the world by a storm. However, if you have been around for a long time you would remember one of the oldest bots on AIM messenger, the Smarter Child. Over time with the advancement of technology the complexity and usefulness of chat bots have greatly improved with newer bots that cater to specific needs. The evolution is so immense that it has given rise to bots showcasing their own unique personalities. Take the instance of bots like Apple’s Siri or Amazon’s Alexa, bots can now perform a large number of tasks and replicate an almost human like interaction across the board.

With Facebook announcing Messenger bots at the F8 conference, companies all around the globe have been rushing to create their own versions that fulfill a certain criteria of interaction. From booking flights to restaurant reservations, bots are capable of providing a seamless interaction keeping the user hooked to its conversations and provides businesses the opportunity to interact with their users in a revolutionary manner.

For many businesses, the chat bot can provide a consistent tone of voice and serve as a “friend” to rely on for various suggestions and queries. The bot can be imagined as being the front desk executive’s online solving problems one chat at a time.

With the technology surrounding bots improving each day, the future seems promising for chat bots. However, it is important to note that a chat bot cannot be a complete replacement for human interaction unless the bots are developed to understand the nuances of human behavior including quirks like spelling errors or sarcasm. Until then, developers may draw a line where the bot conversation ends and human interaction takes over to seal the deal.

For more insights on Chat #Bots and Digital Marketing, get in touch with us at [email protected]