An immersive digital journey across the 5 continents powered by Google Streetview
Airfrance /Travelling The world
Microsites
KRDS Scope
Concept
HTML Integration
Mobile
Brief
Discover 40 destinations over 5 continents.
Promote all the destinations you can reach with Air France, and their offers.
To win an Air France trip around the world ticket, internet users will have to address challenges on each of the 5 continents. They will be provided with a personalized passport that they will be able to complete through the adventure. Digital globetrotters will begin the journey from their continent, where they will have to face their first challenge, before travelling to new horizons.
Concept
150 unique challenges are available on “Traveling The World”; each of them will allow users to discover emblematic places operated by Air France. Users will be helped throughout the whole adventure thanks to clues scattered on the website.
