KRDS Case Study

A multi device interactive experience on Facebook

DBS / Dragon Tap

Mobile Apps

KRDS Scope

  • Art Direction
  • Concept
  • Interactive Design
  • Mobile

Brief

As a sponsor of Marina Regatta race, the Asian bank DBS set out to engage its potential customers on mobile on the theme of the event.

 

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KRDS Case Study

Concept

Create a Digital version of the Marina Regatta race to make users dive in the event. Dragon Tap is an addictive casual game where the player moves his ship forward by tapping repeatedly on the screen.

We used our social media expertise to implement a feature letting users play with their friends against other teams and climb up the ranks in the leaderboard.

This is the first ever mobile game to feature Singapore landmarks such as Marina Bay Sands hotel.

KRDS Case Study

Results

  • 5000

    app downloads

  • 13 minutes

    Per user

  • 4.7/5 rating

    on android store