Tag Archives: KRDS

MONDAY MORNING LEARNING – 01 NOVEMBER 2021

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Instagram Makes Links in Stories Available to All Accounts

It’s been a long time coming, but Instagram Stories links are now available to all accounts, regardless of follower count or verification status. From August 2021, anyone can use the link sticker instead of the Swipe up links on their Stories.

Instagram announced that they’ll be working on ways to customise the sticker so that users know what they’ll see when they click the link. With changes focusing on Reels and Stories, the platform appears to be putting more emphasis on pushing video creation, in accordance with Facebook’s shift in priorities for Instagram to be more like TikTok in July 2021.

Link: https://www.socialmediatoday.com/news/instagram-makes-links-in-stories-available-to-all-accounts/609021/ 

LinkedIn Launches New Freelancer Connection Tools to Lean into the Rising Gig Economy

With the global extension of LinkedIn’s Services Marketplace options, the company hopes to provide more ways for freelancers to discover and connect with one another, as well as maximise opportunities.

Advanced discovery is now available to users who add a Services listing to their profile, with additional suggestion tools, search filters, and other features that will assist business owners to hone in on what they need from freelancing providers. LinkedIn has also simplified the freelancer connection process by allowing users to place a request for services directly from your service page without having to connect or follow you. 

LinkedIn has also included a new dashboard for service providers, which will help them keep track of their numerous issues and requests. Users will be able to manage the customer reviews that appear on their services page through the new dashboard’s ‘Reviews status’ element.

Link: https://www.socialmediatoday.com/news/linkedin-launches-new-freelancer-connection-tools-to-lean-into-the-rising-g/609016/ 

Twitter Previews Coming NFT Display Options for Profile Images

Users will be able to display their NFT assets on Twitter in the future. This might be the beginning of other social media sites incorporating similar features for users in order to attract and retain a wider following.

Because of the regular exchanges between big personalities like Elon Musk, Twitter and Reddit have become one of the go-to venues for news connected to Cryptocurrencies.

Link: https://www.socialmediatoday.com/news/twitter-previews-coming-nft-display-options-for-profile-images/609123/ 

Amadeus – Business Traveler Journey : A nifty travel booking solution for Companies in the Middle East & Africa region

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  • Amadeus is a leading technology company in the travel industry. As part of their extensive portfolio of IT solutions for travel players, they launched a business travel solution tailored and perfected for the Middle East and Africa region. 
  • Changing how the world travels, is Amadeus mission statement. So offering an online booking tool for companies to manage business travel, including the specifics of our region made perfect sense. 
  • The solution is called Amadeus Online Corporate Traveller. It is basically an online travel booking portal dedicated to business travels. It is accessible on desktop and mobile, that acts as an online self-booking tool) and also offers an expense management module.

Delphine Delebarre, Amadeus Marketing Manager for Middle East and Africa:

“We were looking for a digital marketing agency to build an impactful campaign to raise awareness about our corporate travel online solution and encourage our target audience (corporations in the Middle East) to request a free demo. When I met KRDS, I liked their humble but professional approach and the fact they already had expertise with other travel players. Our collaboration was seamless, fully transparent and based on regular communication. They are professionals and we really benefited from their expertise.”

KRDS Middle East and Amadeus join hands for an interactive online activation tailor-made for the Middle East and Africa region to make business travel booking niftier. Amadeus is a leading technology company that is a powerhouse for making travel simpler. It is a key player in the technology sector. Amadeus help connect over 1.6 billion people a year to local travel providers in over 190 countries.

So when Amadeus launched Amadeus Online Corporate Traveller, they worked in collaboration with KRDS Middle East to promote the tool across the Middle East and Africa.

The campaign was meant to create an appetite, a sense of awareness and not just to create leads, which ultimately ended up happening thanks to a tool that acts as a holistic approach upheld by a Facebook & LinkedIn campaign to manage and redefine business travel in the region, and showcase added values of Amadeus Online Corporate Traveller for businesses, such as control business travel costs, facilitated multi level approval process, and quick implementation as per companies travel policies. 

KRDS, conceptualized a tailor-made content approach and an ad strategy staying in line with Amadeus needs, hence a globalized content video came to light from KRDS to seek as well as enable awareness for the right target audience. Apart from the global video, 4 other shorter videos were produced by KRDS for a specific target segment and the approach was to create a unique experience. The Self-Booking system (Amadeus Online Corporate Traveller) was not only for the business travelers across the region but also suited for the Procurement and IT departments.

Below is a message from the General Manager of KRDS Middle East, Mr. Leonard Guillermin-Hazan who shares his thoughts on the campaign that ran for 1 month under his supervision:

“Amadeus has been at the forefront of innovation when it comes to travel technology. We’re pleased to have joined with such a name like Amadeus to uphold one of their newest tools. We at KRDS trust our social media capability and mobile-first approach will benefit the company reach many new consumers and lead to more business conversions.”

Have a look at how Amadeus Online Corporate Traveller works.