Instagram Makes Links in Stories Available to All Accounts
It’s been a long time coming, but Instagram Stories links are now available to all accounts, regardless of follower count or verification status. From August 2021, anyone can use the link sticker instead of the Swipe up links on their Stories.
Instagram announced that they’ll be working on ways to customise the sticker so that users know what they’ll see when they click the link. With changes focusing on Reels and Stories, the platform appears to be putting more emphasis on pushing video creation, in accordance with Facebook’s shift in priorities for Instagram to be more like TikTok in July 2021.
LinkedIn Launches New Freelancer Connection Tools to Lean into the Rising Gig Economy
With the global extension of LinkedIn’s Services Marketplace options, the company hopes to provide more ways for freelancers to discover and connect with one another, as well as maximise opportunities.
Advanced discovery is now available to users who add a Services listing to their profile, with additional suggestion tools, search filters, and other features that will assist business owners to hone in on what they need from freelancing providers. LinkedIn has also simplified the freelancer connection process by allowing users to place a request for services directly from your service page without having to connect or follow you.
LinkedIn has also included a new dashboard for service providers, which will help them keep track of their numerous issues and requests. Users will be able to manage the customer reviews that appear on their services page through the new dashboard’s ‘Reviews status’ element.
Twitter Previews Coming NFT Display Options for Profile Images
Users will be able to display their NFT assets on Twitter in the future. This might be the beginning of other social media sites incorporating similar features for users in order to attract and retain a wider following.
Because of the regular exchanges between big personalities like Elon Musk, Twitter and Reddit have become one of the go-to venues for news connected to Cryptocurrencies.
KRDS Singapore recently welcomed 5 senior hires to the China and Singapore offices to lead and grow different departments in their respective markets.
Joining the Senior Account Management team, we have Ken Tham (pictured first from right) who has over 6 years of experience working with both B2C and B2B brands such as P&G, Porsche, Spotify, Airbnb, Boeing, Montblanc, and HPE. Before this, Ken was an Account Manager at Ketchum where he managed up to 7 to 9 team members for both social, digital and PR work.
Shu Qi Lee (pictured second from right)from Hashmeta has joined as a Senior Account Manager in the Singapore office. She served as Account Manager and subsequently, Senior Account Manager, in Hashmeta. She has managed a few regional brands and has helped grow their digital presence. Some of them were Bosch Home Appliances Asia Pacific, TÜV Rheinland Asia & Africa, DaVinci Gourmet Asia, Tramontina South Asia and NTUC LearningHub. Shu led and won the pitch for the DaVinci Gourmet Asia social media account and spearheaded lead generation campaigns for her ex- clients, DaVinci Gourmet and NTUC LearningHub, through an effective mix of content and visual strategy, media planning & buying and gamification solutions, and results achieved exceeded the clients’ expectations. She also successfully streamlined and improved workflow and processes within the agency for better team performance and client satisfaction.
Yoganand Raju (pictured third from right) will lead the KRDS Design Team to grow their
creative capabilities.
As a Creative Director at Rubecon Communications more than 6 years, he led creatives for the key accounts of the agency and worked closely with the client and the internal teams to deliver the best creative solutions for the brand. Yoga was managing teams across the department from copywriters to brand managers and other stakeholders to ensure a seamless flow of creative deliverables that are maintained at industry standards. He ensured the studio personnel are brought up to speed with the latest updates of Adobe CC and worked on design and strategy for new client pitches. He also collaborated with an array of talents such as photographers, illustrators, retouching artist etc from the country and overseas to produce the best creative solutions for the brand.
Some of the key brands that he handled were Amazon.in, Nippon Paint India, Hatsun dairy products, Arun Icecreams, Ibaco, Oyalo Pizza, The Times of India, Beverly Hills Polo Club, SPI Cinemas, Dalmia Bharath Cements, Schwarzkopf Professional, Star Health Insurance, TVS, Sundram Fasteners.
Mia Kuang (pictured fourth from right) will head the Community Management Team in Shanghai. Previously from MSLGROUP China, she worked with global brands like IKEA, P&G Pampers, Melco Resorts & Entertainment. Her expertise includes social media (WeChat) management and digital strategy planning. Mia led a team to maintain WeChat accounts for IKEA (3 million+ followers) and successfully attracted about 1 million+ followers in a year. She supported ‘Make Room for Life’ Campaign for IKEA, which won the Work of Excellence of MSL Global Awards; and also successfully helped her team to win new businesses including Philips, Lexington Home Brands and Rothy’s.
Miriam Dabrowa (pictured fifth from right) joined as a Senior Digital Strategist for Shanghai. Miriam was employed at We Are Social as a Global Team Project Manager and has helped Chinese brands create a global impact in the digital world. In particular, she worked on a successful campaign for Vivo Mobile during the FIFA World Cup, she helped win for her agency the award for Mumbrella Best Localisation of Global Strategy for the campaign “Inspiring Bonding Moments” for TCL. She also was largely responsible for the growth of the JAC Motors global accounts for more than 2 years.
Commenting on the rapid expansion Preetham
Venkky, Director at KRDS Asia said:
“We are excited about growing the KRDS
family across the various countries we are in. With these new strategic senior
hires, we’re confident of delivering more exciting and innovative campaigns to
existing clients and partnering with new brands. We’re confident that 2019 will
prove to be another fruitful year for KRDS
