Tag Archives: social website

MONDAY MORNING LEARNING – 03 JANUARY 2022

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Instagram’s Chief Outlines the Key Areas of Focus for the App in 2022

Throughout 2021, we saw Instagram copy virtually everything that TikTok has to offer, and according to Instagram chief Adam Mosseri, you can anticipate even more of the same in 2022, as the platform focuses on its main areas of growth, including streamlining its video formats to enhance interaction.

1. Reels will remain the key focus – all video formats will be round Reels.

2. Instagram will be looking to make messaging a bigger focus in the app, which is now ‘the primary way that people connect online’, while it will also be looking to add more monetization tools for creators in the app.

Link: https://www.socialmediatoday.com/news/instagrams-chief-outlines-the-key-areas-of-focus-for-the-app-in-2022/616571/ 

Tiktok Tests a New ‘re-post’ Option to Boost the Distribution of Clips

Tiktok is currently testing this feature with a small group of users, which allows them to re-share clips to their connections’ feeds under the ‘For you’ and ‘Following’ tabs without having to share the clip with each person individually, making it easier to distribute content.

On the other hand, making it easy to distribute messages could have the unintended consequence of spreading disinformation and hoaxes. At the moment, however, it is unclear whether this will become a standard feature.

Link: https://www.socialmediatoday.com/news/tiktok-tests-new-re-post-option-to-boost-distribution-of-clips/616446/ 

Navigating the Metaverse With PFPs

It remains to be seen whether NFT-based profile pictures (PFPs) and avatars will scale up in the long run. PFPs, on the other hand, is gaining popularity among NFTs at the moment. Read more about PFPs here and on the top PFP artists here. Additionally, read more on the 2021 updates to the Metaverse here. 

Tiktok Now Has Live-stream Intros to Help With Engagement

This is a minor but potentially useful addition to your TikTok live-stream broadcasts. TikTok has added a new ‘LIVE intro’ option, according to user Jonah Manzano, which allows you to write a short written explanation to welcome new viewers as they come across your broadcast.

When this new LIVE Intro option is enabled, viewers will see a brief explainer when they join your stream.  That could be a simple method to greet viewers and explain what your broadcast is all about, as well as what you want them to do as viewers.

TikTok is steadily expanding its boundaries beyond short video snippets, and live-streaming is becoming a bigger part of it.

Link: https://www.socialmediatoday.com/news/tiktok-adds-live-stream-intros-to-better-facilitate-engagement/616444/ 

MONDAY MORNING LEARNING – 25 OCTOBER 2021

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Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week

Instagram announced that users can now post images and videos from the desktop, as of October 21. Other than images, videos of up to 1 minute will be supported. 

How to do it?

  • Click the new + icon in the top right corner to get started (next to the Messenger icon)
  • Follow the prompts to upload your photos or videos (drag and drop or “Select From Computer”)
  • Choose your size/format
  • Pick your filter and/or edit (tab at the top)
  • Add your caption/location, and more
  • Choose Share

You may add alt text to each image on the desktop version; if you’re uploading multiple images, this can help enhance SEO for the post by assisting the Instagram algorithm in determining what the image is about. While the main goal is to make your content accessible to users with visual impairments, it can also help to boost the chance of your post appearing on your target users’ Instagram accounts’ ‘Explore’ page. Even though Instagram analyses each post using image recognition, alt text guarantees that your content is seen by the right people.

Link: https://www.socialmediatoday.com/news/instagram-will-enable-users-to-upload-photos-and-videos-via-desktop-from-th/608527/ 

Instagram Adds New Data Analytics to Provide More Performance Insight for Marketers

Instagram’s looking to provide more data for marketers with an update to its Insights element for business and creator profiles. The new metrics being added to Instagram insights are:

  • Accounts engaged – This will show the total number of accounts that interacted with your content in a given time period
  • Engaged audience – This data will provide demographic insights into the users that are engaging with your content, whether they follow your profile or not, including top cities, top countries, top age ranges and gender
  • Reached Audience – Similar to Engaged Audience, this will provide demographic information about the people you’ve reached with your posts in a given time period, including top cities, top countries, top age ranges and gender

Link: https://www.socialmediatoday.com/news/instagram-adds-new-data-analytics-to-provide-more-performance-insight-for-m/608509/

Facebook’s frequent update on policies and restrictions.

If the ad fails to perform the following, Facebook has begun to reject more ads that direct traffic to websites. 

  • There is no mention of any political figures giving a talk or a speech in the Ad.
  • The ad talks about social issues but has no disclaimer mentioned.
  • The partner is not tagged in partnered content.

How to tackle this rejection?

As of now, the solutions are vague, and brands that aren’t large spenders are frequently overlooked.

LinkedIn Publishes New ‘Inclusive Language’ Guide to Help Improve Brand Communications

Inclusion has become increasingly important in recent years. As we spend more time online, we are exposed to more content, and individuals are becoming more aware of what constitutes “politically acceptable” wording. As a result, it’s critical for content creators to be cautious about the language they choose.

Words like “blacklist,” “whitelist,” “salesman,” and “chairman” are typically avoided since they refer to a specific race or gender.

Link: https://www.socialmediatoday.com/news/linkedin-publishes-new-inclusive-language-guide-to-help-improve-brand-com/607965/ 

KRDS India featured in Insights Success

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Social Media has become more prevalent among older and younger generations and gradually undermines the conventionallyimposing voices of Digital Networking. With the striking features like cost effectiveness, instant response, flexibility, KRDS has made a strong influence in the world of Social media.

Founded in Paris in 2008 and co-founded by four French Men, KRDS became Facebook’s Preferred Marketing Development partner in 2010 (the first non- American company and the Oldest in Asia) and established their Development Headquarter in Chennai India. The company instigated its manouvers as a Software Development Company which built applications on Facebook as a platform.

A Pioneer Leader Behind KRDS

A creative thinker who can provide out of the box solutions, beyond the constraints of any horizon, a fantastic human being and thoroughly professional. Mr. Senthil Anand is the General Manager of KRDS India Agency who heads the India operations for the company. Carrying more than ten years of experience in digital media, Mr. Senthil is playing a crucial role in managing the business and delivering across major cities of India. He holds a Masters Degree in Psychology and has interests of understanding online behavior of people and use that knowledge to advise and form exceptional and immersive experiences and campaigns with social media. Also he leads with the responsibility for Technology Consulting, Sales, Profitability and surfacing a prodigious company culture.

KRDS facilitates brands across the globe to propagate their Social and Digital Strategy right and align them to light business objectives.Alongwith the Mr. Senthil as a front-runner, Mr. PreethamVenkky (director of KRDS Singapore), has renovated a real Software Development company to a Digital (Social Media) Agency over the past five years.

Working as a backbone protagonist with Mr. Senthil, Mr. Achal Deoda heads Strategy Consulting and Business Operations in Mumbai and Delhi. He directs right with the Tier I brands in these two fascinating markets and assists them to outline and manoeuver their digital and social marketing activities.

Creative Journey with Innovative Ideas

KRDS is a Social and Digital Agency that benefits brands and acclimates the Digital Platform in the right way to meet Business Objectives. While KRDS initiated its Journey, Social Media Marketing was in its incipient stages, and there were not several speciality agencies in the market. By emphasising completely on Facebook Marketing, KRDS was able to work with many top brands.

As per amends form Facebook, its restrictions, KRDS had to revolutionise from a pure technology firm to a communication agency to grab the market fame. KRDS apprehended that there were few agencies in the market who had the communication and technology acumen and swiftly filled that fissure.

The exceptional ‘technology oriented’ campaigns that KRDS conveyed, made other brands take notice and partner with them. The agency partners with other agencies in equipping, technology solutions for campaigns whenever they compete in a new market. With campaigns as allusions, KRDS deliberately cross sells its other services to cultivate the account. Presently, KRDS functions out of Paris , India, Singapore, Shanghai, Dubai and Hong Kong.

Services with Outstanding Class

KRDS believes in empowerment. Every employee knows the bigger picture of whatever they get to work on, and that makes all the difference. The crew of around 200, though split across continents, share their proficiencies with each other as a consistent practice and help in nurturing the bar each time they outperform a previous record. KRDS classifies their exceptional services into three major categories.

Communication

By redefining the way brands communicate in the digital platforms KRDS aims to establish the desired perception with the Target Audience. Communication Strategy on the different (relevant) social platforms, Tone of voice, Choice of Media, and Key Messaging, are the different aspects of communication that KRDS deals with, for the brands they serve.

KRDS defines the Digital Ecosystem for each brand on how every digital element will help in achieving the overall business objective. They believe in grooming / nurturing an efficient community on SocialMedia platforms to have a sound longterm digital plan.

Experience

From long term assets like a Website or Mobile App to any shortterm touch point destinations, any digital interface for the brand is the first Digital Experience of the Brand for the user. With a world-class development team based out of India, KRDS has developed many award winning websites and campaigns in the recent past.

The website for Meiji is a classic example of the type of experience KRDS creates. The website is built in such a way that it changes its interface based on time of day and suggests relevant products that can be consumed at that point in time. There are many games that are in-built in the website that elevates the product’s uniqueness.

They also have developeda mobile application for BMW. With a clear strategy and organisation, this app serves as a very important tool for all Sales Representatives of BMW to stay informed and competitive.

Being a technology company by core, KRDS has created many unique experiences. An award winning Light Powered Mobile App / Website for Titan was one of the finest campaigns executed by KRDS. To promote a “Light powered watch” for Titan, KRDS made an experience that functioned only on exposure to bright light.
KRDS believes in empowerment. Every employee knows the bigger picture of whatever they get to work on, and that makes all the difference. The crew of around 200, though split across continents, share their proficiencies with each other as a consistent practice and help in nurturing the bar each time they outperform a previous record. KRDS classifies their exceptional services into three major categories.

Promotion

“Targeted advertising”with precision, is what KRDS does best. Apart from managing ad campaigns, the agency also gives meaningful insights and takes corrective action for their dedicated customer.With an enthusiastic Media Team, KRDS helps brands in forecasting their Ad Budgets on the right platforms in a strategic way, along with a content strategy. Across the globe,they have this edge of being a communication and technology expert along with the technical know hows of media management.

Most of the new business acquisition happens via references of existing clients and inbound leads.KRDS usually ride on ‘technology trends’ and have confidence in inbound marketing.

According to KRDS, “Facebook Messenger Chatbots” is the latest trend of 2017. Facebook Chatbots are automated / structured responses with Artificial Intelligence that can support brands to interact with users over Facebook Messenger. The API’s for this first became public inAugust 2016, and KRDS was adroit in unveiling a separate agency called “ohMyBot” that specializes only in Strategizing and Developing Chatbots for Agencies.

KRDS is one of the leading organisations in the country and the first to create a Chatbot in the entertainment industryfor the promotion of the movie “M.S Dhoni – The Untold Story” and since then has delivered many other entertainment related Chatbots for the promotion of movies like Kaabil, Jolly LLB and Khaidi No150.With the good visibility spawned by these BOTS, KRDS got a great recognition in the Industry and across the globe and are still receiving numerous incoming leads for Chatbot Development.

Future Limelight

KRDS is a unique mixture of Creativity and Technology. The bunch of fervent digital marketers who furnish the best all the time. In 2016, KRDS India was the official partners for the International Day of Yoga, for the Ministry of Ayush and managed all Social Campaigns effectively. The website for the IDY 2016 also gathered good traffic and engagement across the globe.

Digital and Social media marketing gives instant gratification and learning. KRDS has done over 2500 campaigns across the globe and learns out of each campaign. Envisioning a campaign for a brand and seeing it perform is the proudest moment for everyone at KRDS.

KRDS believes 2017 will be the year of Chatbots. They constantly explore upcoming technology and grow up to be the creative agency with the latest technology advancement to keep up with the pace in the coming years.

The article is available on Insight Success website