technology Archives - KRDS India

Google Adds New Trend Prediction Tools, Personalized to Your Business, to Google Ad Insights

Google is introducing new predictive aspects to Google Ads insights, using machine learning and historical data to forecast expected consumer behaviours. Users can view this function on the Insights page in Google Ads while it is still in development.

Google’s testing demand forecasts – Estimations of likely search interest for your products over the next 6 months by combining machine learning and past seasonal search trends

You can see trendlines for predicted search interest, actual search interest and clicks you’ve received from the trend
While this depends on how accurate the predictions are, it could still help with plan and strategy with the use of historical data to analyse and predict consumers’ search pattern

Consumer interest insight – Shows the number of people searching for each theme, the overall growth of each element and provide performance recommendations

Although consumer habits have changed significantly since COVID, it could improve over time with predictions that align with the shift in focus and behaviour

Audience insights – Can provide information on consumers’ interest, even what type of creativity they respond to or more likely would

It might provide indicative data with more specific information on what’s working in your Google Ads efforts

Link: https://www.socialmediatoday.com/news/google-adds-new-trend-prediction-tools-personalized-to-your-business-to-g/610299/

Tik Tok announced the testing of a new business registration option to confirm business information in the app

As part of their e-commerce strategy, the new business registration option will enable businesses to list their company category on their profiles and receive early access to new business features.

By doing so, Tik Tok can collect information on businesses and categorise pages into different groups on the app, allowing it to show relevant businesses to users, explain what brands have to offer, and encourage profile visitors to make purchases.

Link: https://www.socialmediatoday.com/news/tiktoks-testing-a-new-business-registration-option-to-confirm-business-i/610602/

Instagram’s Efforts to Win Back Young Users Will See Video Become the Focus of the Main Feed Display

In order to compete with TikTok, IG has started switching from its traditional content feed to a mobile/vertical first display. This is important because they’ve discovered that younger audiences are less inclined to use their VR/AR function.

One of the key reasons behind this, we believe, is the high cost of AR/VR gadgets for the younger age. (In the next 5 years, this should decrease.) IGS will be automatically shared on Reels as part of this update.

https://www.socialmediatoday.com/news/instagrams-efforts-to-win-back-young-users-will-see-video-become-the-focus/610599/

Instagram Launches Live Test of Longer Videos in Stories

Instagram has now officially launched a live test of 60-second videos in Stories, which will mean that longer video clips will no longer be split into 15-second segments, and played across various Story frames. Right now it’s being tested with a small group of users.

Link: https://www.socialmediatoday.com/news/instagram-launches-live-test-of-longer-videos-in-stories/610535/

Social Media has become more prevalent among older and younger generations and gradually undermines the conventionallyimposing voices of Digital Networking. With the striking features like cost effectiveness, instant response, flexibility, KRDS has made a strong influence in the world of Social media.

Founded in Paris in 2008 and co-founded by four French Men, KRDS became Facebook’s Preferred Marketing Development partner in 2010 (the first non- American company and the Oldest in Asia) and established their Development Headquarter in Chennai India. The company instigated its manouvers as a Software Development Company which built applications on Facebook as a platform.

A Pioneer Leader Behind KRDS

A creative thinker who can provide out of the box solutions, beyond the constraints of any horizon, a fantastic human being and thoroughly professional. Mr. Senthil Anand is the General Manager of KRDS India Agency who heads the India operations for the company. Carrying more than ten years of experience in digital media, Mr. Senthil is playing a crucial role in managing the business and delivering across major cities of India. He holds a Masters Degree in Psychology and has interests of understanding online behavior of people and use that knowledge to advise and form exceptional and immersive experiences and campaigns with social media. Also he leads with the responsibility for Technology Consulting, Sales, Profitability and surfacing a prodigious company culture.

KRDS facilitates brands across the globe to propagate their Social and Digital Strategy right and align them to light business objectives.Alongwith the Mr. Senthil as a front-runner, Mr. PreethamVenkky (director of KRDS Singapore), has renovated a real Software Development company to a Digital (Social Media) Agency over the past five years.

Working as a backbone protagonist with Mr. Senthil, Mr. Achal Deoda heads Strategy Consulting and Business Operations in Mumbai and Delhi. He directs right with the Tier I brands in these two fascinating markets and assists them to outline and manoeuver their digital and social marketing activities.

Creative Journey with Innovative Ideas

KRDS is a Social and Digital Agency that benefits brands and acclimates the Digital Platform in the right way to meet Business Objectives. While KRDS initiated its Journey, Social Media Marketing was in its incipient stages, and there were not several speciality agencies in the market. By emphasising completely on Facebook Marketing, KRDS was able to work with many top brands.

As per amends form Facebook, its restrictions, KRDS had to revolutionise from a pure technology firm to a communication agency to grab the market fame. KRDS apprehended that there were few agencies in the market who had the communication and technology acumen and swiftly filled that fissure.

The exceptional ‘technology oriented’ campaigns that KRDS conveyed, made other brands take notice and partner with them. The agency partners with other agencies in equipping, technology solutions for campaigns whenever they compete in a new market. With campaigns as allusions, KRDS deliberately cross sells its other services to cultivate the account. Presently, KRDS functions out of Paris , India, Singapore, Shanghai, Dubai and Hong Kong.

Services with Outstanding Class

KRDS believes in empowerment. Every employee knows the bigger picture of whatever they get to work on, and that makes all the difference. The crew of around 200, though split across continents, share their proficiencies with each other as a consistent practice and help in nurturing the bar each time they outperform a previous record. KRDS classifies their exceptional services into three major categories.

Communication

By redefining the way brands communicate in the digital platforms KRDS aims to establish the desired perception with the Target Audience. Communication Strategy on the different (relevant) social platforms, Tone of voice, Choice of Media, and Key Messaging, are the different aspects of communication that KRDS deals with, for the brands they serve.

KRDS defines the Digital Ecosystem for each brand on how every digital element will help in achieving the overall business objective. They believe in grooming / nurturing an efficient community on SocialMedia platforms to have a sound longterm digital plan.

Experience

From long term assets like a Website or Mobile App to any shortterm touch point destinations, any digital interface for the brand is the first Digital Experience of the Brand for the user. With a world-class development team based out of India, KRDS has developed many award winning websites and campaigns in the recent past.

The website for Meiji is a classic example of the type of experience KRDS creates. The website is built in such a way that it changes its interface based on time of day and suggests relevant products that can be consumed at that point in time. There are many games that are in-built in the website that elevates the product’s uniqueness.

They also have developeda mobile application for BMW. With a clear strategy and organisation, this app serves as a very important tool for all Sales Representatives of BMW to stay informed and competitive.

Being a technology company by core, KRDS has created many unique experiences. An award winning Light Powered Mobile App / Website for Titan was one of the finest campaigns executed by KRDS. To promote a “Light powered watch” for Titan, KRDS made an experience that functioned only on exposure to bright light.
KRDS believes in empowerment. Every employee knows the bigger picture of whatever they get to work on, and that makes all the difference. The crew of around 200, though split across continents, share their proficiencies with each other as a consistent practice and help in nurturing the bar each time they outperform a previous record. KRDS classifies their exceptional services into three major categories.

Promotion

“Targeted advertising”with precision, is what KRDS does best. Apart from managing ad campaigns, the agency also gives meaningful insights and takes corrective action for their dedicated customer.With an enthusiastic Media Team, KRDS helps brands in forecasting their Ad Budgets on the right platforms in a strategic way, along with a content strategy. Across the globe,they have this edge of being a communication and technology expert along with the technical know hows of media management.

Most of the new business acquisition happens via references of existing clients and inbound leads.KRDS usually ride on ‘technology trends’ and have confidence in inbound marketing.

According to KRDS, “Facebook Messenger Chatbots” is the latest trend of 2017. Facebook Chatbots are automated / structured responses with Artificial Intelligence that can support brands to interact with users over Facebook Messenger. The API’s for this first became public inAugust 2016, and KRDS was adroit in unveiling a separate agency called “ohMyBot” that specializes only in Strategizing and Developing Chatbots for Agencies.

KRDS is one of the leading organisations in the country and the first to create a Chatbot in the entertainment industryfor the promotion of the movie “M.S Dhoni – The Untold Story” and since then has delivered many other entertainment related Chatbots for the promotion of movies like Kaabil, Jolly LLB and Khaidi No150.With the good visibility spawned by these BOTS, KRDS got a great recognition in the Industry and across the globe and are still receiving numerous incoming leads for Chatbot Development.

Future Limelight

KRDS is a unique mixture of Creativity and Technology. The bunch of fervent digital marketers who furnish the best all the time. In 2016, KRDS India was the official partners for the International Day of Yoga, for the Ministry of Ayush and managed all Social Campaigns effectively. The website for the IDY 2016 also gathered good traffic and engagement across the globe.

Digital and Social media marketing gives instant gratification and learning. KRDS has done over 2500 campaigns across the globe and learns out of each campaign. Envisioning a campaign for a brand and seeing it perform is the proudest moment for everyone at KRDS.

KRDS believes 2017 will be the year of Chatbots. They constantly explore upcoming technology and grow up to be the creative agency with the latest technology advancement to keep up with the pace in the coming years.

The article is available on Insight Success website

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