Case Study > Travelling The world
KRDS Case Study

Une expérience immersive à travers 5 continents pour faire découvrir les destinations desservies par Air France

Airfrance / Travelling The world

KRDS Scope

Brief

Test Discover 40 destinations over 5 continents.
Promote all the destinations you can reach with Air France, and their offers.
To win an Air France trip around the world ticket, internet users will have to address challenges on each of the 5 continents. They will be provided with a personalized passport that they will be able to complete through the adventure. Digital globetrotters will begin the journey from their continent, where they will have to face their first challenge, before travelling to new horizons.

KRDS Case Study

Concept

150 unique challenges are available on “Traveling The World”; each of them will allow users to discover emblematic places operated by Air France. Users will be helped throughout the whole adventure thanks to clues scattered on the website.

KRDS Case Study

Challenges

  • Picture
  • Contre la motre
  • Question culturelle
  • Trouver le code
  • Localiser sur la carte
Live Website

Results

  • 100 000

    Users

  • 1 285 000

    Challenges completed

  • 4200

    Fans who finished all the challenges

  • 157

    Challenges

  • 31 Mins 20 Secs

    Average time per user

Rewards:

Street Marketing event

We propose to AF's fans to realize one of the challenge in real life

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