MONDAY MORNING LEARNING – APRIL 2024
Published on 22 Apr '24
Meta Integrates “Ask Meta AI” into Instagram Search
Meta revamped Instagram’s search experience by integrating the “Ask Meta AI” chat assistant. Users can now ask questions directly in the search bar and receive AI-generated answers, image suggestions, and real-time content—without leaving the app.
This innovation turns Instagram into a more interactive, discovery-focused platform, reinforcing its role as a content hub. It empowers brands and creators to optimize for conversational discovery and opens new avenues for engagement.
Source: https://karmajack.com/metas-ai-powered-search/
TikTok Launches “TikTok Notes” for Captioned Photos
TikTok introduced TikTok Notes, allowing users to share captioned still images and carousel-style posts, rivaling Instagram’s Notes feature. This encourages creators to experiment with text-focused content while still benefiting from TikTok’s full algorithmic reach.
The feature supports headlines and richer static content, giving creators an alternative way to reach audiences and add variety to their content mix.
Source: https://sociallypowerful.com/post/monthly-social-updates-april-2024
Messenger Adds Shared Albums for Group Collaboration
Messenger received a new Shared Albums feature, letting users co-create galleries for events, campaigns, or memories within chat threads. This collaborative tool is perfect for brands engaging with communities or influencers curating multi-shot content.
It enhances teamwork and content planning directly within the messaging ecosystem, reducing the need to switch platforms.
Source: https://sociallypowerful.com/post/monthly-social-updates-april-2024
Instagram Algorithm Shift Favors Smaller Creators
Instagram tweaked its recommendation algorithm to give a boost to small and mid‑size creators, helping their content surface more frequently on Explore and Reels.
This shift aims to reduce reliance on mega‑influencers, diversify content reach, and make discovery more equitable. Brands and agencies should consider tapping into this wave by prioritizing collaborations with niche creators.
Source: https://www.adobe.com/express/learn/blog/social-media-news-april-2024
Meta Expands AI-Generative Tools Across Apps
Meta broadened its AI tool suite across Facebook, Instagram, WhatsApp, and Messenger—offering image generation, prompt-based search, and chat features through Llama 3.
It continues Meta’s cross-platform AI rollout from early 2024, aimed at enabling creators and businesses to execute creative workflows directly within the apps—no external tools needed.
Source: https://about.fb.com/news/2024/04/metas-approach-to-labeling-ai-generated-content-and-manipulated-media/
