MONDAY MORNING LEARNING – DECEMBER 2024
Published on 16 Dec '24
Instagram Enables Replies & Prompts in Broadcast Channels
Instagram enhanced Broadcast Channels by allowing creators to enable threaded replies and post prompts (open-response polls with text or photo replies). Followers can engage for 24 hours, react to peers, and creators see metrics like poll votes and story shares.
This move transforms channels into interactive community hubs—ideal for closer brand engagement, audience feedback, and allying with creator-led content strategies.
Source: https://www.adobe.com/express/learn/blog/social-media-news-december-2024/
TikTok Shop Launches in Spain
TikTok officially launched TikTok Shop in Spain, enabling in-app purchases directly from videos. Users can browse live shopping events, complete checkout, and track orders all within TikTok.
For creators and brands, this marks a major shift—video content becomes a direct storefront. Expect more impulse buys, streamlined UGC-driven commerce, and deeper shopping integration.
Source: https://www.adobe.com/express/learn/blog/social-media-news-december-2024/
Meta Tests “No‑Edit” Tag & Hides Engagement Counts
Meta is experimenting with a “No‑Edit” tag for untouched Story images, promoting authenticity and transparency. They are also testing options to hide view counts on Reels and reply histories on Threads.
These updates reflect a wider trend toward privacy-forward features, encouraging genuine content while reducing pressure from vanity metrics and social comparisons.
Source: https://www.adobe.com/express/learn/blog/social-media-news-december-2024/
Bluesky Rolls Out “Trending Topics” Feature
Bluesky introduced Trending Topics in beta alongside enhancements to “Explore” feeds—highlighting popular phrases and suggested accounts.
This addition boosts discoverability on the platform, guiding users toward lively conversations and facilitating network growth among communities.
Source: https://www.adobe.com/express/learn/blog/social-media-news-december-2024/
