MONDAY MORNING LEARNING – 7 APRIL 2025

Published on 07 Apr '25

YouTube Adds New Editing and Creative Options for Shorts
https://www.socialmediatoday.com/news/youtube-shorts-composer-updates-ai-stickers/744408/ 

  • YouTube’s rolling out some new features for Shorts, including an updated video editing UI, automated beat-synching to music tracks, AI stickers, improved templates, and more.
  • YouTube’s refreshed the Shorts editing UI within the YouTube app, which will make it easier to craft your short-form videos into exactly what you want.
  • The updated UI will make it easier to make precise adjustments and edits, while you’ll also be able to rearrange and/or delete clips, add music, timed text, and more.
  • You’ll also be able to preview your Short within the composer, giving you more capacity to customize each element, and ensure it suits your needs.
  • YouTube’s also adding an option to automatically sync your video to the beat of your chosen soundtrack
  • It’s also adding effects within templates, enabling more creative capacity from these pre-made tools.
  • And finally, YouTube will also soon enable creators to generate AI stickers via text prompts as another addition for Shorts videos

Sociable: What consumers expect from brands on social in 2025
Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi’s latest “Social Pulse” report.
https://www.marketingdive.com/news/emplifi-social-pulse-report-2025-social-media-marketing/744390/

  • Top reason users follow brands on social media is to stay updated on deals and promotions, not necessarily product updates—sales should be a strategic content focus.
  • UGC, exclusive offers, and engaging content drive purchase decisions and brand interaction.
  • Consumers expect quick responses via DMs, with 32% wanting replies within an hour—setting and meeting realistic expectations is key.
  • Posting frequency matters: most users prefer brands to post several times a week; too much or too little can lead to disengagement.
  • The report offers data-driven insights to help brands shape a more effective and responsive social media strategy based on current consumer behaviors.
  • full “Social Pulse” report here.

Influencer Marketing on the Rise: 
https://www.themotherhood.com/influencer-marketing-resources-march-2025/

  • Influencer Marketing Growth: The industry is booming and is projected to reach $32.55 billion by the end of 2025, as brands increasingly use influencers to boost engagement, sales, and consumer connections.
  • Micro-influencer Prominence: Micro-influencers are becoming more important due to their higher engagement rates, authenticity, and cost-effectiveness compared to celebrity endorsements.
  • TikTok Shop’s Rise: TikTok Shop is emerging as a powerful e-commerce platform, enabling influencers to market products directly within the app.
  • Unilever’s Investment: Unilever is significantly increasing its investment in influencer marketing, allocating 50% of its media budget to social channels and aiming to collaborate with twenty times more creators.
  • Booming Creator Economy: The creator economy is expected to reach $500 billion by 2027, transforming content consumption and brand-audience relationships.